Chongqing, China: A Global Hub for Tourism as the 2025 International Travel Agent Conference Unveils Exciting Prospects

Chongqing, a vibrant metropolis in southwest China, recently confirmed its reputation as an emerging tourist destination by hosting the 2025 Chongqing International Travel Agents Conference. The event, honoured with the title of the fifth edition since 2018, occurred on November 5 and united the stakeholders of international travel agents, government officials, and tourism experts from all over the world.

Organised by the Chongqing Municipal Commission of Culture and Tourism Development and supported by various local governments, the conference attracted nearly 400 attendees from over 40 countries and regions. Notably, the Pacific island nation of Fiji was featured as the guest of honour. The conference’s primary aim was to highlight Chongqing’s potential as a top cultural and tourism destination, while promoting new partnerships in the travel industry. This year’s conference also underscored the city’s efforts to enhance its inbound tourism offerings and global presence.

Cultural Diplomacy Takes Centre Stage at Chongqing’s Major Tourism Event

The event saw numerous key announcements and developments that will directly impact the future of global travel. Several cooperation agreements were signed between Chongqing’s tourism bodies and international partners, setting the stage for strengthened ties in the global tourism landscape. The establishment of the Chongqing Professional Committee for Foreign-Language Tour Guides was a significant step in enhancing the city’s accessibility for international visitors.

Adding to the excitement, five international individuals from diverse countries were appointed as ‘2026 Chongqing Cultural and Tourism Promotion Ambassadors’. This initiative is part of the city’s broader plan to connect with global audiences and showcase Chongqing’s rich cultural heritage and tourism potential.

Boosting Travel Accessibility and Cross-Border Tourism

One of the standout features of the 2025 conference was the introduction of new travel facilitation measures aimed at improving the visitor experience. New visa policies, accommodation services, and payment solutions were highlighted as ways to ease entry for international tourists. These updates reflect Chongqing’s commitment to making travel to the city more seamless and welcoming for travellers worldwide.

In addition to cultural promotion, the conference focused on international medical tourism—a growing sector within the global travel industry. By promoting medical tourism alongside leisure and cultural travel, Chongqing aims to diversify its tourism offerings and appeal to a wider range of international visitors seeking holistic experiences.

Influencers and Global Ambassadors Champion Chongqing’s Tourism

The conference also recognised the efforts of several global influencers who have played a key role in raising awareness of Chongqing as a premier tourism destination. Influencers from the UK, Russia, the US, Thailand, and Australia were honoured for their efforts in promoting Chongqing’s tourism to global audiences through social media and other platforms. This marks a significant step in Chongqing’s tourism outreach, leveraging the power of digital marketing and influencer networks to reach a wider, international audience.

Chongqing’s potential as a key player in the global tourism scene is also being supported by industry leaders. Keynote speeches at the event, including those from representatives of Tourism Fiji and UN Tourism, highlighted the city’s growing importance in the international travel sector and its ability to offer unforgettable travel experiences.

Chongqing’s Vision for the Future of Global Tourism

Looking ahead, the 2025 Chongqing International Travel Agent Conference has set the stage for greater international collaboration in tourism. The conference serves as a platform for dialogue and cooperation, where future tourism trends and challenges are discussed, and new opportunities for global partnerships are explored.

The event firmly positions Chongqing as a forward-thinking city in the tourism industry, one that is committed to growth, innovation, and international cooperation. As the city continues to develop its infrastructure and tourism offerings, it is poised to become an even more attractive destination for both leisure and business travellers.

Chongqing’s Growing Influence in the Global Tourism Market

The 2025 Chongqing International Travel Agent Conference not only marked a milestone for the city but also provided valuable insights into how tourism destinations can innovate and collaborate on a global scale. Through cultural diplomacy, new travel facilitation measures, and partnerships with international influencers, Chongqing is paving the way for a new era of tourism. As the city embraces its role in the global tourism network, travellers can expect to find a destination that is both vibrant and welcoming—ready to offer unforgettable experiences.

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