Choice Hotels Expands Into New Countries With Strategic Partnerships

In 2025, Choice Hotels expanded its international presence by adding 130 hotels outside the United States. This is the most hotels the company has added in a single year. Choice Hotels also recorded an almost 13 percent increase in international rooms, bringing the total number to 160,000. This expansion increased the company’s presence in Europe, Asia-Pacific, Latin America, and Africa.

The company increased long-term control in Canada by acquiring full ownership of its Canadian joint venture. This move simplified operations and supported faster development across the country. In Québec, Choice Hotels secured agreements for six Ascend Collection properties, signaling renewed momentum in Eastern Canada.

Europe Sees Accelerated Momentum

Europe emerged as a major growth engine. France recorded strong activity after multiple Comfort hotel openings earlier in the year. A new 50-unit Quality Suites agreement nearly doubled Choice Hotels’ presence in the country. Poland entered the portfolio through an Ascend Collection property backed by a master development agreement. These steps positioned Choice Hotels for steady expansion across Central and Western Europe.

Asia-Pacific Expansion Builds Scale

Choice Hotels entered new territory in Australia by launching MainStay Suites with seven extended stay properties. This expansion brought the extended stay model to a market with rising demand for longer lodging options.

In China, the company secured a large franchise and distribution agreement with SSAW. The partnership supports more than 100 Comfort and Quality hotels over four years. This agreement strengthened Choice Hotels’ long-term presence in Asia and expanded brand visibility in major urban and secondary markets.

Latin America and Africa Gain New Options

Latin America continued to grow through the Radisson portfolio. Choice Hotels entered Argentina with a Radisson Blu in Bariloche and added a Radisson Red near Rosario. The company expanded into Suriname and reinforced its partnership in Brazil while opening eight Radisson properties across the Caribbean, Latin America, and Canada.

Africa also moved into focus. New agreements in Kenya and a regional development framework laid the groundwork for future hotels across sub-Saharan Africa. These steps supported long-term tourism growth and regional connectivity.

Extended Stay Sets a New Record

Extended stay performance ranked as the strongest domestic result in company history. Choice Hotels opened 66 extended stay hotels in the United States during 2025. This total exceeded the previous year and reflected rising demand from business travelers, relocating families, and project-based workers.

WoodSpring Suites led new construction with 28 openings. Everhome Suites reached its 25th property milestone in New York State. Across four extended stay brands, Choice Hotels signed 93 franchise agreements. Revenue performance improved across MainStay Suites, Suburban Studios, and WoodSpring Suites, reinforcing owner confidence.

A unified extended stay marketing campaign supported brand awareness and helped travelers identify consistent value across locations.

Upscale Brands Strengthen Position

Choice Hotels expanded its upscale portfolio with 27 domestic openings across Ascend Collection, Cambria Hotels, and Radisson. New properties opened in key leisure and business destinations, including California wine country and North Texas.

The domestic upscale pipeline grew to 133 hotels, setting the stage for higher openings in 2026. Brand updates focused on faster conversions, refreshed identities, improved amenities, and operational efficiency. These changes enhanced guest experience while reducing development friction for owners.

Core Brands Deliver Consistent Growth

Core midscale and economy brands maintained steady momentum. Choice Hotels awarded 247 U.S. franchise agreements, surpassing the previous year. Country Inn & Suites increased agreements by 50 percent year over year. Quality Inn recorded double-digit growth with strong conversion activity.

Comfort, Sleep Inn, and Econo Lodge continued to attract owners seeking efficient conversion models. New initiatives included refreshed brand identities, an upgraded coffee program planned for rollout across more than 2,000 hotels, and updated furniture and equipment programs designed to reduce costs.

What This Means for Travelers

Travelers benefit from wider choice, better coverage, and consistent quality. International expansion adds more hotels in emerging and established destinations. Extended stay growth supports longer trips with kitchen-equipped rooms and flexible pricing. Upscale investments improve design, comfort, and local character without premium pricing.

Guests can expect easier access to Choice Privileges rewards across more regions and brands. Expanded partnerships also improve booking convenience and brand recognition worldwide.

Industry Context and Verification

Choice Hotels operates as one of the world’s largest lodging franchisors, with nearly 7,500 hotels and about 650,000 rooms in 47 countries. Public disclosures and filings support these figures and expansion plans. Verified information appears in regulatory documents filed with the U.S. Securities and Exchange Commission, available through official government resources such as sec.gov.

Outlook

Choice Hotels has a robust pipeline, a diversified presence globally, and balanced growth across segments as of 2026. Further international development, increasing demand for extended stay, and innovative brand development continue to further expand and provide tangible benefits for travelers around the world.

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