China, Japan, and U.S. Fans Likely to Flock to Seoul for 2025 World Webtoon Festival at Lotte Department Store – Hilton, Marriott Hotels, Korean Air, Asiana Airlines, and Japan Airlines Expected to See Increased Bookings

China, Japan, and U.S. fans are expected to flock to Seoul in October 2025 for the highly anticipated World Webtoon Festival at Lotte Department Store. With its growing global appeal, Korean webtoons have captured the imaginations of fans worldwide, and this event will be the ultimate celebration of that cultural phenomenon. Featuring over 200 webtoon IPs and 11 pop-up stores, the festival promises an immersive experience into the world of Korean digital comics. The influx of international visitors will also have a significant impact on the airline and hospitality industries, with major airlines like Korean Air, Asiana Airlines, Japan Airlines, and top hotel brands like Hilton and Marriott preparing for an increase in bookings. As fans from China, Japan, and the U.S. travel to Seoul, the city’s tourism industry is set to experience a major boost, making it a must-visit destination for fans and tourists alike.

International Visitors From China, Japan, and the U.S. Are Anticipated to Visit Seoul for the 2025 World Webtoon Festival at Lotte Department Store/Hilton & Marriott Hotels, Korean Air and Asiana Airlines, and Japan Airlines Are Anticipated to Get More Reservations. Seoul, South Korea, is expecting a huge influx of international visitors to attend the World Webtoon Festival at the Lotte Department Store. Visitors and fans across the world, especially from China, Japan, the U.S., and Korean webtoon enthusiasts, being the majority, will be attending the event to be held in October 2025. With more than 200 webtoon IPs and 11 pop-up stores, the festival will be one of the largest in South Korea and will be a part of the finest events of its kind. The festival will provide an immersive experience in Korean pop culture for the attendees.

World Webtoon Festival will not only boost the webtoon industry but also the airlines and hospitality sectors. Korean Air, Asiana Airlines, and Japan Airlines, along with Hilton and Marriott Hotels, will probably enjoy predicted increases in their bookings. To help with the excitement that will surround the date, we have prepared a travel guide for the 2025 World Webtoon Festival in Seoul, with tips for travel, the best flights, and recommended accommodations.

S. Korea has always welcomed travelers from China, Japan, and the U.S. The World Webtoon Festival is no exception and is predicted to attract a wide variety of attendees from these countries. These countries have been, through the years, a main source of visitors to South Korea for pop culture related events, and for anything related to webtoons, K pop, and K dramas.

China: Since forever, China has been a big part of South Korea’s tourism market. By 2024, people from China made up almost 28% of all overseas visitors. During the world Webtoon festival this number might go up as fans of the Korean Webtoons come to Seoul. Many of the Chinese tourists understand the Korean pop culture which will make the festival more exciting to them as, the Chinese tourists can access Korean pop culture easily through WeChat and bilibili. Also, the South Korean government’s easy to obtain visas for Chinese citizens will make more people come.

Japan:Japan is another important country for South Korea’s tourism. With the rise of Korean Webtoons, which share a similar cultural appeal with Japanese manga, we can expect even more Japanese fans to travel to Seoul for the festival. Actually, data on tourism from the last few years shows that Japanese tourists are usually the biggest groups of international tourists to Seoul, and we expect that to be the case for the 2025 World Webtoon Festival, too. Since the Japanese are so close and it is easy to travel to South Korea, this event is a great opportunity for them.

United States: People in the United States have been paying more attention to Korean culture, especially Korean webtoons, K-dramas, and K-pop, which have been very popular. With American interest in Korean webtoons boosted by the popularity of Lookism and Omniscient Reader’s Viewpoint, the festival is a chance for American fans to enjoy them in Seoul. With a fascination for Korean culture and festivities, more American visitors is predicted to Seoul.

Hilton, Marriott Hotels, Korean Air, Asiana Airlines, and Japan Airlines Expected to See Increased Bookings

The World Webtoon Festival is expected to draw more international visitors, and this will certainly have a positive effect on the airlines and hospitality industries. Korean Air, Asiana Airlines, Japan Airlines, and American airlines such as Delta and United are predicted to have a rise in flight reservations. In a similar fashion to the airlines, Marriott and Hilton hotels, especially the ones nearer to the festival site in the Jamsil area, are predicted to have more people checking in.

Airlines

• Korean Air and Asiana Airlines: Korean Air and Asiana Airlines are the flagship carriers for South Korea and will be instrumental in ferrying guests to the festival. They will be able to bring festival visitors from China, Japan, and the US, which, for the fans of the festival in these countries, will be quite convenient. Barring the potential of new additions, Korean Air and Asiana Airlines already have non-stop flights to capital cities, including Beijing, Shanghai, Tokyo, Los Angeles, and New York. As the festival date draws close, the demand for flights to Seoul from these countries will start to rise, and these passengers will be exposed to high ticket rates.
• Japan Airlines: Japan Airlines, which is the flagship carrier for Japan, will also have increased demand for flights from Japan to Korea. This demand will, of course, be festival related, and with the potential of direct flights from Tokyo, Osaka and other cities, Japan Airlines will be bringing quite a few passengers to this festival in Seoul. It is quite likely that Japan and South Korea will further strengthen their relationships with the festival. In addition to this, fans from both countries will be able to celebrate their love for webtoons.
• American Airlines: Delta and United Airlines, key US airlines, will also be bringing travelers to Seoul. Direct flights to Seoul from New York, Los Angeles, and San Francisco are already well established, and with the festival coming up, airlines will be looking to increase the number of flights.

Hospitality Industry:

• Hilton and Marriott Hotels: Hilton and Marriott, the world’s largest hotel chains, also operate hotels in Seoul and will increase their capacity to accommodate the festival guests at hotels near the Lotte Department Store in Jamsil. Hilton operates several places in Seoul, including the central Hilton Seoul, which will cater to guests coming from overseas looking for more upscale hotels. Marriott also operates the JW Marriott Hotel Seoul, which will help accommodate guests coming to the festival. Both will bask in positively increased bookings along with the festival attendees, staying at the hotels for the proximity and the quality of service provided.

Aside from international brands, Seoul local hotels will have more demand. There will be more demand from economy and festival attendees from neighboring countries. Festival attendees and visitors who want more convenience and luxury will make reservations at Jamsil area hotels, for example, Lotte Hotel World, which will be fully booked.

Travel Tips and Flight Information

Due to Seoul’s amazing transport network, getting to Seoul for the World Webtoon Festival is a breeze. Here, for your convenience, are a few travel tips and your flight info to ensure an ideal trip.

When trying to get a flight to Seoul, China’s major airlines, such as Korean Air, Air China and China Eastern Airlines, all fly to Seoul. There are a lot of direct flights from the major cities of Beijing, Shanghai, and Guangzhou, which generally take about 3 to 4 hours.

Japan: Korean Air, Japan Airlines and ANA (All Nippon Airways) provide direct flights to Seoul as well, from major cities such as Tokyo, Osaka and Fukuoka. For Japanese travelers, getting to Seoul for the festival is quite easy, as the flight will only take about 2 to 3 hours.

• From the United States: Korean Air, Asiana Airlines, Delta, and United Airlines provide nonstop flights from New York, Los Angeles, and San Francisco. Note that US flights take approximately 10 to 14 hours depending on the departure city.

When to Book Your Flights:
Festival tickets and accommodations can be very pricey, so book your flights as early as possible. Look on sites like Expedia and Kayak. You can also check the airlines directly for flights. If you’re traveling from overseas, be aware of any travel restrictions. South Korea may require travelers to show proof of a Covid vaccination, and complete a health declaration form so check those details.

Best Time to Go:
The World Webtoon Festival will start in October 2025, but the best time for visitors to arrive will be a few days earlier to see all of the sites. October in South Korea brings mild weather so it’s perfect for sightseeing. Also, the beautiful fall foliage in the city will be an added bonus for guests.

Local Attractions to Explore While in Seoul

In addition to the festival, tourists can visit various other attractions in Seoul. Some of the key places to visit include:

Lotte World: Lotte World is located near the festival site and provides an amusement park, shopping center, and aquarium. For those wishing to spend their holiday in Seoul, it is a perfect family-friendly destination.

Gyeongbokgung Palace: If you want to see Korea’s history, Gyeongbokgung Palace should be your destination. It is one of the largest and most famous palaces in Seoul, and it is also very easy to reach by subway. You may also want to visit Bukchon Hanok Village to experience more of Korea’s traditions.

Namsan Seoul Tower: For the best views of the city, visit Namsan Seoul Tower. The tower, located on Namsan Mountain, also offers the best views at sunset, and many tourists visit to see the spectacular views of Seoul.

Myeongdong: If you want to buy some Korean beauty products or souvenirs, Myeongdong is the best destination for you. It is a very lively shopping area filled with various international and local stores, restaurants, and street food vendors.

China, Japan, and U.S. fans are set to flock to Seoul for the 2025 World Webtoon Festival at Lotte Department Store, celebrating the global rise of Korean webtoons. This event promises a major boost to Seoul’s tourism, with airlines and hotels preparing for increased bookings.

Final Thoughts

From the beginning of the festival, participants and attendants can already tell that it is a festival that promotes and builds Seoul’s culture, especially being held in Lotte Department Stores during the global peak time. It’s a chance for South Korea’s airline industry and the hospitality industry to gain some profit, in which the airlines and hotels specified global players in that industry are projected to profit the most from: Korean Air and Asiana Airlines, Japan Airlines, Hilton and Marriott Hotels.

If you are going to the Lotte Department Stores festival, the first thing that you should do is book for a flight and save yourself a place in a hotel or other place to sleep. Most hotels in the city Seoul are going to be very ! With the festival, sightseeing, and the culture of South Korea, you will have a very good and amazing experience.

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