British Airways Expands Winter and Summer Routes to Riyadh and Jeddah, Connecting London to Saudi Arabia Amidst Record Tourism Growth

In a move to enhance connectivity, British Airways has significantly ramped up its services between London and Saudi Arabia. Starting in winter 2026, the airline will increase its Heathrow to Riyadh route to 12 weekly flights, with plans for a further increase to 14 flights per week in summer 2025. Additionally, the airline will boost its flight frequency on the London to Jeddah route from the current four weekly flights to five per week starting summer 2026.

This expansion comes as Saudi Arabia continues its remarkable tourism boom. Saudi Arabia saw an extraordinary 32 million international tourists in 2025, marking a 26% year-on-year increase. This surge has also seen a significant jump in tourism-related spending, reaching an impressive SR53.2 billion (approximately $14.2 billion).

Riyadh and Jeddah have become increasingly popular destinations, particularly during the winter months when Riyadh enjoys mild temperatures in the mid-twenties, making it an attractive getaway for travelers from cooler climates across Europe. Riyadh’s allure is not limited to its weather, however. The city has also been hosting numerous high-profile events and unveiling new attractions, further strengthening its position as a key destination for international travelers.

Saudi Arabia’s Tourism Growth Drives Airline Demand

In the past few years, Saudi Arabia has aggressively pushed to diversify its economy, and the tourism sector has been a key beneficiary of this strategy. With the government’s Vision 2030 initiative, Saudi Arabia has rapidly become one of the world’s top destinations, attracting both business and leisure travelers alike. The Kingdom’s infrastructure has also been revamped, making it easier for international airlines to expand their services.

The steady increase in British Airways flights is a direct reflection of this expanding tourism market. With more direct flights available, the airline is well-positioned to cater to the growing demand from both business travelers and tourists seeking to explore the rich cultural and historical offerings of Saudi Arabia.

What Should Travelers Expect from Riyadh and Jeddah?

Riyadh and Jeddah are among the top tourist destinations in Saudi Arabia, offering an exciting mix of modernity and tradition. Riyadh, the capital city, is known for its innovative architecture and vibrant cultural calendar, which includes world-class sports events, such as the WTA Finals and Longines Global Champions Tour.

On the other hand, Jeddah, a bustling port city, is known for its stunning coastal views and rich history. The city’s old town, Al-Balad, is a UNESCO World Heritage site and offers a glimpse into the Kingdom’s heritage, with its charming markets and historical buildings.

Both cities offer new experiences for visitors every year, with attractions such as Riyadh’s Diriyah Gate, the new Al Ula archaeological sites, and a range of luxury hotels, restaurants, and cultural venues. For those interested in experiencing the growing Saudi cultural scene, both Riyadh and Jeddah have much to offer.

What Should Travelers Do Before Planning Their Trip?

Travelers planning to visit Saudi Arabia should take several steps before embarking on their journey. Here’s what you need to know:

1. Visa and Entry Requirements: Ensure you have the right visa for your visit. Saudi Arabia has introduced a new electronic visa system for tourists, so make sure to apply in advance.
2. Health and Safety Guidelines: As always, ensure you’re up-to-date with any health or safety protocols related to travel, especially considering the dynamic nature of international travel restrictions.
3. Cultural Sensitivity: Understanding the culture and customs of Saudi Arabia will enrich your experience. Respect for local traditions and social norms is important, especially during the holy month of Ramadan.
4. Weather Preparedness: Depending on the season, be prepared for varying temperatures. Riyadh has cooler winter temperatures, while Jeddah maintains a more tropical climate year-round.
5. Event Planning: If you’re attending specific events, such as sports or cultural festivals, it’s wise to book accommodations and tickets in advance to avoid last-minute complications.

Saudi Arabia’s Rising Profile as a Global Destination

Saudi Arabia’s burgeoning tourism sector has been fueled by both government initiatives and its natural appeal. Over the past few years, Saudi Arabia has invested heavily in its tourism infrastructure, building high-end resorts, world-class entertainment venues, and luxury shopping destinations. These efforts, combined with Riyadh and Jeddah’s vibrant cultures, have made Saudi Arabia one of the fastest-growing tourism markets in the world.

As the Kingdom continues to open its doors to more international visitors, the role of airlines like British Airways will only become more critical in connecting tourists to the region. With the added benefit of new events and attractions, travelers from around the world now have more reasons than ever to visit Saudi Arabia.

The post British Airways Expands Winter and Summer Routes to Riyadh and Jeddah, Connecting London to Saudi Arabia Amidst Record Tourism Growth appeared first on Travel and Tour World