Breaking News: ICRT Global Joins Forces with Routes and Low Season Traveller as Responsible Partner for Tourism Seasonality Summit 2026 in Rimini, Italy

In a landmark partnership, the International Centre for Responsible Tourism Global (ICRT Global) has been appointed the official Responsible Impact Partner for the Tourism Seasonality Summit. This key event, which is now entering its third year, will be held in Rimini, Italy, on 17-18 May 2026. As tourism faces growing challenges related to seasonality, climate change, and sustainability, the Summit will bring together senior professionals from the tourism, aviation, and destination management industries to address these issues head-on.

The Tourism Seasonality Summit, founded by Ged Brown, has quickly become a crucial forum for global stakeholders aiming to rethink how the tourism industry manages the pressures created by high visitor numbers during peak seasons. The summit seeks to explore practical solutions that can balance the economic benefits of tourism with the need to protect destinations, communities, and the environment from the adverse effects of overtourism and climate change.

With ICRT Global joining the Summit as the official Responsible Impact Partner, the 2026 event promises to be a turning point in how the tourism industry approaches seasonality and sustainability. This collaboration also marks a significant milestone in the effort to promote responsible tourism that benefits not just tourists but the destinations and local communities they visit.

Who Are the Key Players in the Tourism Seasonality Summit 2026?

The Tourism Seasonality Summit has earned recognition for its ability to bring together key figures and organizations from the tourism, aviation, and destination management sectors. The 2026 Summit will see collaboration between Routes, a global leader in air connectivity, and Low Season Traveller, which leads the conversation on sustainable tourism seasonality. Their combined expertise will form the backbone of the discussions and strategies proposed at the Summit.

In addition to its partnership with Routes and Low Season Traveller, ICRT Global will contribute to the Summit’s high-level discussions. Debbie Hindle, Chair of ICRT Global, will lead a prominent panel focusing on the intersection of sustainability and seasonality. This panel will explore how destinations are addressing the impact of changing weather patterns due to climate change and how they are adjusting their strategies to manage tourism during both peak and low seasons.

What Topics Will Be Discussed at the Summit in Rimini, Italy?

The 2026 Tourism Seasonality Summit will be a two-day event with a robust agenda aimed at creating actionable solutions for the tourism industry’s most pressing issues.

• Day 1 will center on vision and strategy, with sessions focusing on sustainable seasonality—led by ICRT Global—as well as discussions on overtourism, AI-driven solutions for managing seasonality, smart air route development, and low-season experience creation. Delegates will also have the chance to network and exchange ideas during the Routes Europe welcome reception.
• Day 2 will focus on action and innovation, with a strong emphasis on startups showcasing cutting-edge solutions for tackling the challenges of seasonality. Attendees will participate in interactive workshops, where industry leaders will work together to develop practical solutions. The event will conclude with the creation of a Seasonality Action Manifesto, capturing the key takeaways from the two days of debate and collaboration.

Why Is ICRT Global’s Partnership So Significant?

As the Responsible Impact Partner for the 2026 Tourism Seasonality Summit, ICRT Global brings a wealth of expertise and a strong commitment to promoting sustainable tourism practices. Harold Goodwin, the Emeritus Professor and founder of ICRT Global, has long been an authority in the field of responsible tourism. His insights will guide much of the Summit’s focus, particularly on how the climate crisis is reshaping travel patterns worldwide.

The involvement of ICRT Global will ensure that the Summit not only addresses the theoretical aspects of tourism seasonality but also lays out practical, actionable strategies for the future of sustainable tourism. By partnering with organizations like Routes and Low Season Traveller, ICRT Global is helping to shape a global conversation on how to better manage the complex relationship between tourism seasonality, environmental sustainability, and community welfare.

How Does Climate Change Impact Tourism Seasonality?

As climate change increasingly affects weather patterns and global travel habits, destinations that have traditionally relied on specific seasons—such as snowy winters for winter sports or warm summer months for beach destinations—are now faced with the challenge of adjusting their seasonality plans. Destinations that once thrived during peak seasons now have to think more carefully about how they market themselves throughout the year.

For example, Kerala, India, previously labeled as having an “off-season,” shifted its approach by promoting the monsoon season to attract visitors during what was once considered the slow season. This not only helped to stabilize the flow of visitors throughout the year but also offered a more balanced, sustainable tourism model. As climate-related fluctuations continue to affect travel, the Tourism Seasonality Summit aims to provide a forum for exploring such innovative approaches to seasonality.

When and Where Will the Summit Take Place?

The 2026 Tourism Seasonality Summit will take place from 17–18 May 2026 in Rimini, Italy, a well-known destination for tourism professionals and industry leaders. Rimini, located on the Adriatic coast, has become a central hub for discussions on tourism management, offering the perfect backdrop for the Summit’s exploration of seasonality and sustainability in the tourism industry.

The Tourism Seasonality Summit 2026 represents a significant step forward in the global conversation about sustainable tourism practices. With ICRT Global at the helm as the Responsible Impact Partner, the event promises to provide actionable solutions and drive meaningful change within the tourism industry. As the world grapples with the challenges of climate change and seasonality, the summit will set the stage for a more responsible, sustainable, and equitable future for destinations around the world.

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