Brazil Launches Virtual Tourism Guide in Collaboration with Netflix at WTM London 2025, Showcasing Iconic Filming Locations from Popular Netflix Series

Brazil has taken a bold step in merging entertainment with tourism by unveiling a groundbreaking virtual travel guide in collaboration with Netflix at the World Travel Market (WTM) in London, 2025. This innovative guide allows fans and travelers from around the globe to explore Brazil’s stunning locations, many of which have been showcased in popular Netflix series, films, and reality shows. Through this collaboration, Brazil positions itself as a leading destination for those interested in exploring real-life locations featured in globally successful Brazilian productions.

At the heart of this initiative is the Amazon region, the first featured location in the guide. Travelers can now visit the breathtaking landscapes, urban centers, and cultural landmarks that have been immortalized in Netflix productions like Rivers of Faith, Invisible City 2, Rich in Love 2, and Love Is Blind: Brazil.

The announcement was made during the WTM London opening at Embratur’s booth, with key figures such as Marcelo Freixo, President of Embratur (the Brazilian Tourist Board), and Sergio Vinay, Director of Strategic Policy Partnerships at Netflix, highlighting the significance of this new partnership.

• Immersive Travel Experience: The guide offers an immersive look at Brazil’s vibrant culture, cuisine, and natural beauty.
• Global Appeal: The collaboration with Netflix aims to encourage international travelers to explore the rich diversity of Brazil beyond the screen.
• Future Expansions: The guide will continue to evolve, with new chapters set to explore the Pantanal, Brazilian beaches, and cuisine by 2026.

This partnership highlights Brazil’s rich cultural and natural heritage, underscoring its ability to combine audiovisual storytelling and tourism to create lasting travel experiences. It also emphasizes how cinematic tourism can drive global interest in the country’s destinations, providing a unique opportunity for travelers to engage with the places they’ve seen on screen.

Tourism Growth Through Audiovisual Storytelling

Brazil’s tourism efforts align with Netflix’s global push to leverage audiovisual storytelling as a tool to inspire travel. The streaming platform has already launched similar initiatives in countries like South Korea, France, Spain, and Thailand, all aimed at encouraging audiences to explore the real-world destinations behind their favorite Netflix content.

The guide is available to travelers globally, allowing them to easily access details about the Amazon region’s cities, cultures, food, and adventure activities. Brazil’s immersive audiovisual travel guide gives a clear roadmap for potential visitors, making it easier for them to experience the magic of Brazilian landscapes and culture firsthand.

Key Locations Featured in the Guide

• Amazon Region: Featured heavily in Netflix series like Rivers of Faith and Invisible City 2, known for its stunning rainforest and cultural diversity.
• Urban Life: Brazil’s bustling cities such as São Paulo and Rio de Janeiro, filled with vibrant culture and arts scenes.
• Local Cuisine: A deep dive into Brazilian food, with highlights of street food and gourmet dining in key cities.

Brazil’s Strategic Role in the Global Tourism Market

The launch of the guide is part of Brazil’s broader strategy to promote tourism using international platforms and to strengthen its reputation as a must-visit destination in South America. As an emerging tourism giant, Brazil is focusing on blending traditional tourism attractions with modern storytelling techniques, such as the Netflix partnership.

Brazil’s Key Tourism Themes:

• Cultural Immersion: From traditional festivals to historical landmarks and natural reserves, Brazil offers an in-depth cultural experience.
• Ecotourism: The Amazon and Pantanal regions offer a wide range of adventure tourism activities like wildlife safaris, river cruises, and hiking.
• Vibrant Cities: Brazil’s cities are home to world-class events, sustainable urban projects, and creative scenes in music, film, and art.

Embratur and Netflix: A Powerful Partnership

This virtual guide marks an important milestone in the ongoing partnership between Embratur and Netflix. According to Marcelo Freixo, the partnership not only promotes tourism but also showcases Brazil’s growing audiovisual sector, which has made an impact on international entertainment. The collaboration is expected to boost tourist arrivals and enhance Brazil’s global image.

The partnership also reflects the growing trend of audiovisual tourism, where film and television productions spark the desire to visit real-world locations. As Netflix expands its content library, Brazil stands to benefit from a steady stream of fans eager to explore the real-life settings of their favorite shows and movies.

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