Branson Beach Estate on Moskito Island is Booming in Elite Travel Circles. The Ultimate Private Getaway for the Discerning Traveler, All You Need to Know
Discover the 2025 Live Like a Legend collection from Preferred Hotels & Resorts—luxury travel like never before, with exclusive experiences in Milan, the Caribbean, New Orleans, and more.
In 2025, a bold shift in luxury travel was seen with the launch of the Live Like a Legend experience collection. This collection was designed to cater to the world’s wealthiest travelers by offering highly exclusive, transformative journeys. The program featured a series of six meticulously designed, once-in-a-lifetime experiences that provided access to some of the world’s most sought-after destinations. The core idea was not just about luxury, but to create profound, unforgettable moments that travelers could cherish long after the experience ended. By collaborating with renowned hotels from the Legend Collection, the initiative raised the bar for what could be expected in luxury travel, offering far more than just lavish accommodations and world-class service.
The Shift Toward Meaningful Travel
The Live Like a Legend collection highlighted the changing demands of luxury travelers. While once, lavish stays and top-tier services defined luxury travel, the modern affluent traveler seeks much more than just comfort. Increasingly, these travelers are looking for meaningful, immersive experiences that connect them to the cultures and environments they explore. Studies showed that over 60% of wealthy travelers now prioritize transformative, once-in-a-lifetime experiences over the traditional notion of material wealth or staying in luxury properties. This shift indicated a desire for journeys that were not just indulgent but also deeply impactful and enriching.
The Live Like a Legend collection directly responded to this change. Instead of just offering extravagance, the collection was crafted to leave a lasting impact, to give travelers a perspective that would challenge and inspire them. Each experience was designed to be deeply personal, providing not just the luxury of destination but also a deep connection to it.
A Dream for Fashion Enthusiasts: Armani Hotel Milano
For fashion lovers, the Armani Hotel Milano provided an exclusive opportunity to experience Milan Fashion Week in an entirely luxurious setting. This invitation-only experience allowed guests to enjoy a three-night stay in the prestigious Armani Presidential Suite, offering front-row access to the Giorgio Armani fashion show. Beyond this, guests also enjoyed a private fitting at the Armani Atelier, where they could have bespoke pieces tailored just for them, crafted by the iconic designers themselves.
Guests were also treated to a guided tour of the Armani/Silos art gallery, relaxing spa treatments, and a personalized in-suite dining experience created by Chef Francesco Mascheroni. The experience included bespoke cocktails, ensuring that each detail was tailored to the individual. This once-in-a-lifetime experience, available on select dates in 2026, was priced at €100,000. The travel dates spanned January 16-20, February 24-March 2, June 19-23, and September 22-28, providing guests multiple opportunities to immerse themselves in Milan’s fashion world.
Branson Beach Estate: An Island Paradise in the British Virgin Islands
For those looking for complete seclusion and ultimate luxury, the Branson Beach Estate on Moskito Island in the British Virgin Islands offered an extraordinary escape. Situated on 125 acres of pristine land, this private estate provided total privacy for up to 22 guests. Guests were offered a helicopter tour of the Caribbean waters, a private visit to Necker Island (the private property of Sir Richard Branson), and the chance to enjoy activities like paddleboarding, snorkeling, and simply relaxing on the beach.
The estate was designed with the utmost luxury in mind, offering a personal chef to prepare meals based on the guests’ preferences. This all-inclusive experience was priced at $285,000 and available through December 15, 2026, giving travelers the chance to enjoy ultimate luxury in one of the world’s most exclusive and beautiful destinations.
Brush Creek Luxury Ranch: A Winter Escape in Wyoming
For those drawn to winter landscapes, the Brush Creek Luxury Ranch in Saratoga, Wyoming provided the perfect winter getaway. Set within 30,000 acres of untouched wilderness, the ranch blended adventure with luxury. Guests stayed in a Homestead Cabin for four nights, participating in activities such as horseback riding, snowmobiling through the Medicine Bow National Forest, and skiing on private slopes.
In addition to outdoor adventures, guests were treated to gourmet meals, wine tastings, and cooking classes, offering a true immersion into the Wyoming winter experience. This all-inclusive experience, starting at $40,000, was available from January 1 to March 31, 2026, and offered a unique combination of thrilling outdoor activities and top-tier luxury.
Andara Resort & Villas: Tropical Bliss in Phuket, Thailand
The Andara Resort & Villas in Phuket, Thailand offered two incredible luxury experiences for travelers looking to enjoy Thailand’s tropical beauty. The Chandara Estate, a private retreat, offered three-night stays for up to 14 guests. The estate featured a private yacht cruise to Phang Nga Bay and James Bond Island, a visit to an elephant sanctuary, and a poolside BBQ dinner with live entertainment.
Alternatively, couples could opt for a more intimate experience by staying in a private pool villa, which included a yacht trip to the Phi Phi Islands, Thai cooking classes, and private in-villa dining. These luxury stays were priced at $25,000 for couples and $70,000 for larger groups. The experiences, available through December 15, 2026, blended luxury with adventure, giving travelers a taste of tropical paradise.
The Post Oak Hotel: A Sports Lover’s Dream in Houston, Texas
For those who combine their love of sports with a passion for luxury, The Post Oak Hotel in Houston, Texas offered the ultimate experience. Guests could enjoy prime seats at a Houston Rockets game, complete with VIP access, custom jerseys, and exclusive entry points. After the game, they would retreat to the Ambassador Suite for a two-night stay and have access to Suite 32, a penthouse suite with its own basketball court, private theater, and gym.
Additionally, guests were treated to a sommelier-led wine dinner, spa treatments, and helicopter transfers. This luxurious experience, priced at $70,000, was available for booking until April 12, 2026, offering sports fans a thrilling combination of live action and top-tier accommodations.
Mardi Gras in New Orleans: An Exclusive Celebration
For those wanting to experience Mardi Gras in the most exclusive way, The Windsor Court in New Orleans offered a five-night stay that included VIP access to the Krewe of Orpheus parade, a guaranteed table for four at Galatoire’s, and private tours of the National WWII Museum, M.S. Rau Antiques, and the New Orleans Museum of Art. Evening entertainment was also included, with live music at Preservation Hall and detox spa treatments to unwind from the festivities.
Priced at $95,000, this extraordinary experience was available from February 12-17, 2026, allowing guests to enjoy Mardi Gras in a completely new and luxurious manner.
I Prefer Hotel Rewards Program: Unlock Exclusive Perks
These remarkable experiences were available through the I Prefer Hotel Rewards program, which boasts more than 6 million members globally. The program allows travelers to earn points with every stay, which can be redeemed for valuable rewards like cash-value certificates, room upgrades, and other luxury benefits. Free to join, the program also provides exclusive access to over 600 participating hotels around the world, ensuring members enjoy seamless travel experiences with personalized service at every turn.
The Impact on the Global Luxury Travel Industry
The Live Like a Legend collection is poised to create a profound impact on the global luxury travel industry. By offering experiences that were previously unimaginable—such as private yacht cruises, exclusive fashion shows, and secluded island getaways—it has set a new standard for what luxury travel should look like. The demand for bespoke, transformative journeys continues to grow, and this collection has set the bar for future offerings. As the market shifts, the collection is pushing the boundaries of what can be considered luxurious travel, offering more than just comfort and convenience but also deep, enriching experiences.
Setting a New Benchmark for Luxury Travel
Ultimately, the Live Like a Legend collection redefined luxury travel by blending the very best of private islands, exclusive fashion events, and immersive cultural experiences. The collection set a new benchmark for what it means to travel in style, emphasizing not only opulence but also the creation of lasting memories. These extraordinary experiences have reshaped the expectations of today’s travelers, offering moments that are as transformative as they are luxurious. As travel trends continue to evolve, this initiative will undoubtedly influence how future travelers seek out and experience the world, shaping the future of luxury tourism across the globe.
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