Big Sky, Okinawa, and Savoie: Top Picks for Responsible Travel in 2026

Expedia has launched its Smart Travel Health Check as a component of its Unpack ’26 report, which is a new framework that explains responsible destination management in tourism. The project, which is in response to the World Travel & Tourism Council (WTTC)‘s appeal for improved destination stewardship, is intended to accentuate the sites which allow sustainable tourism growth and at the same time reduce the flocking of tourists to the already crowded places. This program reveals not only the most attractive spots for eco-friendly travel but also makes the travellers aware of their influence on the places they visit and hence encourages such responsible travel practices.

The Smart Travel Health Check: What’s Behind the Initiative?

Expedia’s framework is built on six key principles derived from the WTTC’s recommendations. These principles include:

1. Stewardship: Ensuring responsible leadership and local community involvement.
2. Community Engagement: Encouraging collaboration between residents, tourism authorities, and businesses.
3. Data-Driven Planning: Employing analytics to forecast and manage tourism flow.
4. Smart Monitoring Systems: Implementing effective monitoring tools to ensure tourism does not overwhelm local resources.
5. Transparent Reinvestment: Ensuring that tourism revenue directly benefits the community.
6. Meaningful Empowerment: Giving local communities control over their tourism development and sustainability measures.

With these pillars, the Smart Travel Health Check recognises destinations that integrate sustainability into the very fabric of their tourism planning, offering tourists more meaningful and responsible travel experiences .

Destinations Leading the Way in Sustainable Tourism

Expedia has already highlighted several destinations that meet the criteria set by the Smart Travel Health Check. These locations represent the future of responsible tourism, focusing on long-term sustainability rather than short-term gains from high visitor numbers.

1. Big Sky, Montana (USA)

Big Sky has rapidly gained attention for its sustainable tourism efforts. The region focuses on environmental stewardship, ensuring the preservation of its stunning natural landscapes. With a significant 92% rise in search interest, Big Sky has become a model for balancing tourism growth with conservation. The area integrates eco-friendly resorts and local agriculture to create a more sustainable travel ecosystem .

2. Okinawa, Japan

Okinawa has seen a 71% increase in tourism interest, drawing visitors seeking authentic cultural experiences and natural beauty. The region actively promotes the preservation of its traditional crafts and cultural heritage while fostering sustainable tourism practices. Visitors can enjoy the islands’ serene beaches and unique cuisine while supporting local artisans and eco-friendly initiatives .

3. Savoie, France

Known for its Alpine beauty, Savoie is another destination recognised for its sustainable tourism initiatives. This region blends outdoor adventure with environmental care, offering travellers the opportunity to explore its mountain trails and historic villages while supporting local agriculture and sustainable winter sports activities. With a 51% rise in searches, Savoie represents a strong example of tourism that nurtures rather than exploits .

4. Ucluelet, Canada

Located on Vancouver Island, Ucluelet offers a pristine natural environment for eco-tourists. The community is committed to protecting its coastal ecosystems and promoting sustainable fishing practices, all while providing meaningful nature-based experiences. Ucluelet’s sustainable approach to tourism ensures that visitors can explore its wildlife, beaches, and forests while supporting conservation efforts .

5. Cotswolds, United Kingdom

The Cotswolds has earned its spot as a sustainable tourism leader. The region’s promotion of slow tourism, which encourages visitors to spend more time in one place and immerse themselves in local culture, helps prevent overcrowding. Efforts to promote eco-friendly accommodations and reduce carbon footprints have been well-received, making it a great example of how heritage and sustainability can coexist .

6. Hobart, Australia

Hobart, Tasmania, is known for its eco-tourism experiences, including wildlife tours, botanical gardens, and organic dining options. With a 25% increase in search interest, this destination is showing how embracing nature can provide visitors with meaningful and sustainable travel experiences .

Why the Smart Travel Health Check Matters for Tourists

The introduction of Expedia’s Smart Travel Health Check could significantly impact how travellers make decisions about where to go in the future. By focusing on destinations that take proactive steps toward sustainability, tourists can contribute to the long-term health of the places they visit, ensuring that future generations can also enjoy these experiences.

Future Outlook for Responsible Tourism

As more destinations embrace the principles outlined in the Smart Travel Health Check, it is clear that sustainable tourism will play an increasingly vital role in shaping the future of travel. By choosing to support locations that prioritize environmental preservation, community involvement, and responsible growth, tourists can have a direct positive impact on the places they explore.

Expedia’s Smart Travel Health Check sets the stage for a future where travel can thrive without damaging the planet. As this innovative framework continues to highlight the best sustainable destinations, it helps guide both travellers and tourism authorities towards a more responsible and thoughtful approach to exploring the world.

The Road Ahead for Sustainable Travel

Expedia’s Smart Travel Health Check has set off a chain reaction that will eventually lead to the entire travel industry adopting eco-friendly practices. Big Sky, Okinawa, and Savoie are examples of places that are already practising tourism responsibly. As people who travel more and more look for places that share their beliefs, the brighter the future of tourism will be for those who support environmental and cultural preservation.

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