We checked thousands of Prime Day deals so you don't have to

<p class="copyright">Samantha Crozier; Steven Cohen; Sarah Saril/Business Insider</p>

Samantha Crozier; Steven Cohen; Sarah Saril/Business Insider

About the blog
  • Culinary, Shopping, Travel, Reviews
  • 35 mins
  • Business Insider
  • Brendan Griffiths,Sarah Saril

With so many Prime Day deals to choose from, we've curated the best picks from the likes of Apple, Ninja, Amazon, Dyson, Levi's, Lego, Samsung, and more.

Welcome to day two of Amazon Prime Day! We're not even halfway through the event yet, and we've already witnessed so many great deals come and go. Don't get overwhelmed by the influx of it all — let us guide you to what's actually worth your time.

We've been checking yesterday's best deals, too, and the majority are still in stock. Things could change, though, before the sale officially ends on Friday evening.

Keep scrolling to find great discounts on products we've tested, reviewed, researched, or personally love ourselves. Home, tech, kitchen, style, beauty, outdoors, fitness — everything is included in the Amazon sale bonanza. You'll need to be a member to save on the retailer's deals over the next few days; newcomers can take advantage of a free 30-day trial to get access.

The best Prime Day deals 2026

Headphone deals

With how often they're on sale, there's no reason to cheap out on headphones. Especially for Prime Day, you can find brands like Apple, Beats, Sony, and Bose down to unbelievable lows, making it easier than ever to get a new pair.

Note: The price of the AirPods Pro 3 has been fluctuating recently. It briefly dropped to $169 before settling back to its usual discount price of $199 last night. I'm tempted to hold out for $169, but $179 might be the best we see during Prime Day.

Struggling to choose between the two Sony models above? While the XM6 does sound a touch better, the XM5 topped multiple best headphones lists before its sequel came along. As such, we still think it's an excellent buy, especially at this price. If you travel a lot, the XM6 folds flatter and offers better noise cancellation and call quality, which could come in handy, but you're paying a lot extra today.

 

Tech deals

As soon as the clock struck 12 on Prime Day one, many tech deals dropped to incredible lows, marking some of the best prices we've seen all year. Like 35% off the Oura Ring 4 and some incredibly low prices on some of the best phones out there. Like the S26 Ultra, and a range of excellent foldables with hundreds of dollars knocked off those high MSRPs. Our favorite portable charger has also dropped to a new low.

I've highlighted this Chromebook as it's one of the few options in this price range with 8GB of RAM. I'd urge you to avoid the 4GB models, despite their tempting price tags around $170, as they're going to feel super sluggish from the off, even for the most basic tasks. The Chrome browser alone will gobble up all that RAM with just a few tabs, but 8GB here will give you a little flex, even if the processor is on the weaker side, too. All things considered, though, there's a lot to like about this Prime Day laptop deal for such a low price when a lot of laptops are going up due to the RAM shortage brought on by AI datacenters.

If you want extra storage and a better processor, the Acer Chromebook Plus 515 is $90 off during Prime Day at $339.

TV deals

With most top brands launching new flagships in recent weeks, this is the perfect time to get huge discounts on slightly older models. There are strong showings today from Samsung, TCL, and LG. And as with every Prime Day, fire Sticks are down to super-low prices if you're tired of your current smart TV's sluggish operating system.

 

Coffee deals

Coffee rigs are notoriously expensive, especially if you're hoping to invest in a trusted brand name. Luckily, Amazon offers many of the greats, like Breville, Moccamaster, and Keurig, all of which are on sale for Prime Day. Whether you're pulling smooth espresso for a latte or hustling out a quick single-serve cuppa, these machines are what you're looking for.

This Keurig is an excellent purchase at this price, and I'm so glad I picked this model last year over the slightly cheaper Mini (also on sale for $50 today). The larger water reservoir means I don't have to fill it for every cup, and it features a strong brew mode and heats up a lot faster than the Mini, as I found out when using one at a hotel recently. Don't forget to stock up on some coffee pods for it today if you're buying as loads are on sale. — Brendan Griffiths

 

Kitchen deals

If you've been eyeing the fancy countertop appliances influencers flex on social media, this is the time to jump on your new favorite kitchen tool. Air fryers, ice cream makers, stand mixers, and much more are down to great lows for Prime Day — don't miss out.

I only picked up my first air fryer last year (this Instant Pot one that's down to $60 today, by the way). And it's been a good buy so far for things like wings, asparagus, and the like. But I do kind of wish I'd bought one like this Chefman model with a window, as I also use it for warming up/toasting bagels and need to constantly keep opening it to check I'm not burning them. Being able to look through the glass would be a clutch upgrade. However, glass is a bit harder to clean if oil spits onto it while cooking.

On the flip side of all that, I've also been tempted by something a bit bigger, like this Ninja model below! New York counter space says no, though. — Brendan Griffiths

I'm not much of a chef, but after seeing our kitchen editors praise the Caraway set, I gave it a shot a few years ago. More than being a pretty lineup on the range, this cookware really… cooks. They're a little heavy for my taste, but considerably lighter than cast iron and other viral brands I've tested. The surfaces heat evenly — and did I mention how nice they look on a countertop?

They're a regular participant during major deal holidays, but outside of that, it can be tough to find them on sale. — Sarah Saril

 

Bedding and sleep deals

Stop sleeping on ratty sheets and lumpy pillows. Prime Day is here with extremely affordable, customer-loved sleep essentials. From duvet covers to sunrise alarm clocks, these deals will have you sleeping better. You can also find plenty of mattress deals running now.

 

Vacuum and cleaning deals

We may not have flying cars, but in case you missed it, vacuums have gotten pretty smart in the last decade. Hopefully, you didn't buy a new one anytime recently, because a range of models are deeply discounted for Prime Day. Robot vacuums that can empty themselves, cordless stick vacuums with budget prices, and powerful upright options are just a few of the products available now.

 

Home deals

Whether you're furnishing a new room or finally upgrading from a secondhand couch, Prime Day has you covered. It's surprising how much good furniture you can find on Amazon — and folks shopping for smaller upgrades can also benefit. Air purifiers, lighting, security essentials, and more await you, all at discounted prices.

 

Beauty deals

Amazon may not be your first thought when it comes to looking good, but Prime Day is here to change that. From Dyson Airwraps to viral beauty products, you can save a lot by restocking and upgrading your routine with the retailer.

Dry California weather is not for the dry of skin, and the Laneige lip products above really carry me through the thick of it. They're more than just hype — I actually restocked and bought three Lip Glowy Balm tubes as soon as midnight struck and Prime Day kicked off. They're not often on sale, so now is really the time to stock up. — Sarah Saril

Style deals

Viral styles, weather-proof essentials, breathable athletic wear, and much more are on sale for Prime Day. It doesn't matter if you prefer luxury quality or budget friendliness — we're seeing it all drop. Stock is especially limited in this category, so if you find your size, don't hesitate to head to checkout.

These sub-$20 Celine Triomphe dupes are having a good, long moment. Their versatility across different face shapes, chic design, and, of course, low price make them irresistible. Editor Sam Crozier will be sporting them all summer — and now you can too at this low price.

I had the chance to test out this specific case after the iPhone 17 launched. It's a seriously sweet upgrade from your typical budget case: it uses premium materials with thoughtful features like pivoting loops and a clip for extra wallet security. At $100, it's still considered a pretty luxurious phone accessory, but this is a rare chance to save on a beloved brand. — Sarah Saril

Luggage and travel deals

The right gear can make a world of difference on your next trip. Don't get caught with broken zippers and painful straps — score a Prime Day travel bag deal to lighten the load financially. Popular brands we love are participating, including Away, Samsonite, Troubador, and many more.

 

 

What time does Prime Day start?

Prime Day 2026 officially starts at the stroke of midnight PT (3 a.m. ET) on June 23. We also saw a raft of deals go live the day before.

When does Prime Day end?

Prime Day 2026 ends at the end of the day on Friday, July 26. Some deals will expire beforehand, especially lightning deals, and some items will only have a limited number of units available at the discounted price, so you could see prices increase before the sale officially ends.

On the other hand, we also see a small number of deals stick around a few extra days after Prime Day, so it's certainly worth a late look over the weekend as well.

Is Prime Day only for members?

Yes, the vast majority of deals will require a Prime membership to enjoy the exclusive price.

Not a member? That's OK, as there's a 30-day free trial that you can use to enjoy the full sale, along with all the other perks like fast delivery, Prime Video streaming, and more. You're under no obligation to keep Prime, and are free to cancel it within the 30 days before you become a paid subscriber.

Is Prime Day worth it?

Yes, especially the Summer version - October Prime Day can be hit and miss, as it's too close to Black Friday, but we always find plenty of highlights in the summer.

So much so, we always tell our friends looking for a TV or laptop, a new air fryer or vacuum, or even just things for the apartment like pet items, cleaning supplies, coffee pods, and the like, to hold on for Prime Day if they can, as prices get slashed on every category around the site.

We might get some of the best prices of the year on some items, while other deals we highlight include items with what we'd consider a great price right now - one that we'd make a purchase on ourselves or recommend to a friend. Inflation, tariffs, and the RAM shortage have increased prices on a lot of things this year, for example, so we're taking all of that into account when recommending these deals in the current climate to try to help find you the best bang for your buck.

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