BCD M&E publishes 2026 global trends guide highlighting strategic evolution of the events sector

CHICAGO – BCD Meetings & Events (BCD M&E) has released the ninth edition of its annual What’s Trending guide, providing global trend analysis and actionable recommendations for event professionals planning for 2026. Sponsored by Minor Hotels and Hilton, the publication examines how organizations are reshaping corporate meetings and incentive programs to deliver stronger business value.

The report highlights that meetings and events have shifted from operational activities to strategic business investments supporting connection, engagement and organizational growth. BCD M&E notes a continued emphasis on optimizing budgets, consolidating suppliers and prioritizing high-impact programs with measurable ROI as economic uncertainty influences planning decisions.

Immersive experiences and inclusive design practices rooted in behavioral science, accessibility and storytelling are identified as key drivers of audience engagement. The guide also examines the growing need to support neurodiverse participants through more flexible, human-centric event environments.

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Regional insights indicate varied performance across global markets:

• North America (NORAM): Steady demand supported by resilient technology and healthcare sectors, despite persistent cost pressures
• United Kingdom: Focus on fewer, more strategically designed events and increased use of regional venues
• EMEA: Strong opportunities linked to defense and automotive industries, with sustainability commitments remaining central
• APAC: Gradual expansion driven by domestic and experience-focused events in cost-effective destinations
• LATAM: Growth continues, with major tournaments such as the FIFA World Cup boosting event activity in host cities

The guide also names emerging destinations for corporate meetings and incentives in 2026, including Scottsdale (Arizona), Manchester (UK), Berlin (Germany), Kuala Lumpur (Malaysia) and Mexico City (Mexico).

“Meetings and events have evolved far beyond logistics. They’re now essential drivers of business strategy, connection and growth,” said Bruce Morgan, Global President, BCD M&E. “Our 2026 guide reflects the conversations we’re having with clients around the world, highlighting how organizations are rethinking spend, design and purpose to drive greater impact.”

The article BCD M&E publishes 2026 global trends guide highlighting strategic evolution of the events sector first appeared in TravelDailyNews International.

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