Atura Hotel Wellington Rebrands as WQ Hotel, Offering a New Era of Urban Hospitality with Comfort, Sustainability, and Local Culture

Atura Hotel will officially launch as WQ Hotel tomorrow, marking a new era for the much-loved property. The rebranding is a new chapter for the property under the capable management of Capstone Hotel Management. It is also a launch of a new city brand for New Zealand’s capital that delivers a fresh and unique hotel experience. The facelift is primed to address the increasing need for high-end, locally oriented hospitality experiences.

The WQ Hotel Wellington, freshly minted, introduces a renewed sense of sophistication to the former Thorndon property. The hotel builds upon the solid foundation of comfort, value, and genuine local experiences but introduces a more refined atmosphere suited to both the business and leisure traveler. This transition is an investment in the guest experience, providing innovative services, state-of-the-art amenities, and a prime central location for whoever is coming to Wellington.

A New Leadership at WQ Hotel Wellington

The hotel’s revitalization is led by General Manager Andrew Whittaker, a hospitality veteran with over 30 years of experience across New Zealand and the Pacific Islands. Andrew’s leadership comes at a crucial time as the hotel embarks on its transformation into the WQ Hotel Wellington. His expertise has been honed through years of managing major resorts such as Edgewater Resort and Club Raro in the Cook Islands, where he was responsible for bringing those properties to prominence.

His extensive experience includes senior leadership roles with Millennium Hotels New Zealand, where he played a critical part in operational success and building high-performing teams. With his deep understanding of the hospitality industry, Andrew is well-poised to guide WQ Hotel Wellington to new heights. His leadership ensures that the hotel will not only maintain its legacy of excellent service but will also integrate modern expectations of convenience, sustainability, and luxury.

Frankie’s Bar + Eatery: A Culinary Highlight

No transformation is complete without an update to the food and drink offerings, and Frankie’s Bar + Eatery will continue to serve as the heart of the hotel’s social and dining scene. The vibrant restaurant will maintain its focus on serving modern New Zealand cuisine, featuring locally inspired dishes that showcase the very best of the region’s ingredients. Complemented by a carefully curated selection of regional wines, Frankie’s aims to reflect the soul of Wellington through its seasonal menu.

The restaurant is more than just a place to dine—it is a gathering space where locals and hotel guests come together. With its outdoor garden bar, it offers a relaxed, friendly atmosphere perfect for informal meetings, social gatherings, or a casual evening out. Guests can enjoy locally driven hospitality while soaking in the lively ambiance that defines the Wellington food scene. Frankie’s remains a significant part of the WQ Hotel’s offering, ensuring that guests always feel connected to the essence of the city.

A Commitment to Sustainability and Eco-Certification

Sustainability is at the heart of the WQ Hotel Wellington experience. The hotel has earned a 3.5-star Qualmark eco-certification, which serves as an acknowledgment of the property’s commitment to sustainable tourism practices. Capstone Hotel Management plans to elevate the property to 4-star eco-certification, reflecting the continued drive to enhance sustainability efforts.

The hotel embraces energy-efficient technologies and strives to reduce its carbon footprint in every aspect of its operations. From minimizing waste to sourcing products from local suppliers, sustainability is woven into every operational decision. Guests can rest assured that their stay at WQ Hotel Wellington supports a more sustainable future. Whether it’s the use of renewable energy or efforts to reduce water consumption, the hotel ensures that responsible hospitality is at the core of its service.

The focus on sustainability also extends to the hotel’s design and ongoing initiatives, which emphasize the balance of modern luxury and environmental responsibility.

Modern Amenities for Today’s Connected Traveller

As technology becomes increasingly important in travel, WQ Hotel Wellington offers state-of-the-art amenities designed for today’s connected traveller. The hotel’s 108 contemporary rooms boast modern TVs, high-speed Wi-Fi, and workspaces equipped with everything needed to stay productive while away from home. The design of the rooms focuses on comfort and functionality, ensuring that each guest can enjoy a restful stay or conduct business effortlessly.

WQ Hotel is also dedicated to promoting well-being during travel, offering guests complimentary access to the City Fitness Gym. Whether guests need a quick workout to start the day or simply want to unwind after a busy schedule, the gym provides a perfect setting to keep up with fitness routines.

The hotel’s rooms are tailored to meet the needs of modern guests, ensuring that both business and leisure travellers can have an uninterrupted and relaxing stay. Guests can also enjoy sweeping views of Wellington’s stunning city skyline, making every moment spent in their room a memorable one.

A Hub for Business and Events in Wellington

WQ Hotel Wellington isn’t just a place for leisure—it also serves as an ideal destination for corporate gatherings. With five flexible meeting spaces available, the hotel can accommodate events of all sizes. Equipped with state-of-the-art AV equipment and natural lighting, these rooms are perfect for business meetings, conferences, and special events. The largest meeting room has a capacity of up to 150 guests, making it an excellent venue for larger gatherings.

Located in the heart of Wellington’s Thorndon district, the hotel is close to the city’s business, government, and cultural precincts, ensuring that guests attending business events can quickly access key locations. The hotel’s ability to offer well-equipped meeting facilities and a range of accommodation options makes it a top choice for anyone looking to host professional events in the city.

An Unbeatable Location for Business and Leisure

Positioned in Wellington’s Thorndon district, the WQ Hotel Wellington offers guests unmatched access to key business and cultural areas of the city. It is located just steps away from the Beehive, the seat of New Zealand’s Parliament, making it an ideal choice for those visiting government offices or attending political events. The hotel’s proximity to Lambton Quay, known for its shopping and dining, adds to its appeal for visitors looking to explore Wellington’s vibrant atmosphere.

Moreover, the hotel is close to the waterfront and Sky Stadium, providing guests with easy access to local attractions. Public transportation options, including the Wellington Railway Station and ferry terminals, are just a few minutes away, making it convenient for visitors to explore the broader Wellington region.

WQ Hotel: A Bright Future Ahead

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For travelers, the breach has sparked concerns about privacy, security, and trust in the airline industry. Moving forward, cybersecurity will be a key factor in shaping the future of travel, as airlines and other stakeholders work together to provide safe, secure, and reliable services for global travelers.

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