America the Beautiful Game: Discover 11 U.S. Cities and Must-See Attractions for Football Fans During the 2026 FIFA World Cup

With the world’s largest single-sport event returning to the United States for the first time in over three decades, Brand USA has launched a new interactive hub to guide football enthusiasts through their journey before, during, and after the highly anticipated 2026 FIFA World Cup. The newly unveiled site, America the Beautiful Game, is now live at AmericaTheBeautiful.com/Football, offering a treasure trove of information for fans keen to explore the host cities and beyond. The hub is designed to showcase not just must-see attractions and local culinary delights, but also AI-generated road trip itineraries that seamlessly connect all 11 host cities with nearby gems, allowing fans to make the most of their travel experience.

A timely coincidence with America’s 250th anniversary, the 2026 World Cup is poised to be more than just a sporting spectacle. To celebrate this momentous occasion, Brand USA is rolling out a thematic content series titled 250 Things to Do Across the U.S., with a special focus on football. This edition will highlight 50 must-visit destinations tied to the Beautiful Game, from the exhilarating fan zones to cultural hotspots that embody the spirit of football. The campaign is set to inspire travelers with diverse experiences, whether they’re drawn to legendary sports venues, vibrant local cultures, or scenic road trips between the host cities.

Unveiling the U.S. Host Cities for the 2026 FIFA World Cup

Each host city promises to offer a unique combination of game-day thrills, iconic landmarks, and cultural experiences for every type of football fan. Whether you’re gazing at breathtaking skyline views, strolling by sparkling waterfronts, or immersing yourself in historical sports venues, there is something for everyone. The excitement doesn’t stop at the games themselves — teams will also set up their base camps and training facilities at various locations across the country, with details to be revealed closer to the event.

Atlanta, Georgia: The Heart of Southern Sports Passion

With eight games scheduled, including a semi-final, Atlanta is poised to be a major hub during the World Cup. Fans visiting Mercedes-Benz Stadium will have the chance to experience an in-depth 90-minute walking tour, exploring everything from the locker rooms of the Atlanta Falcons to the high-energy atmosphere of Atlanta United FC, Major League Soccer’s reigning champions. The stadium, a proud holder of LEED certification, boasts panoramic views of the Atlanta skyline from the “Window to the City.”

Aside from football, Atlanta is renowned for its rich culinary scene, with local favorites like the iconic lemon pepper chicken wings served at Brewhouse Café, a sports bar beloved by locals. The World of Coca-Cola, a must-see for anyone visiting the city, offers a multi-sensory experience where you can sample over 100 beverages from around the world, many from countries participating in the World Cup. For a more hands-on experience, fans can join pick-up games at StationSoccer, an innovative project linking soccer fields via public transit across the city.

Overtime Goals: Road Trips from Atlanta

Beyond the stadiums, the region’s surrounding cities — from Augusta to Hilton Head — offer charming escapes, with cultural hubs, coastal beauty, and historic landmarks waiting to be explored.

Boston, Massachusetts: A City Steeped in Sports History

Boston, home to seven games, including a quarter-final, provides an extraordinary backdrop for football fans. One highlight is the Museum of Sports, nestled inside the TD Garden, where visitors can explore Boston’s storied sports history. The city also offers a one-of-a-kind experience at The Banshee, a beloved Irish pub where American Outlaws — supporters of the U.S. national team — gather for a game. Additionally, visitors can step onto Boston Common, the oldest public park in America, where early versions of football were played.

For those seeking more football, the Boston Legacy team, which kicks off its inaugural season in the National Women’s Soccer League, provides another chance to watch top-tier talent.

Overtime Goals: Road Trips from Boston

Venture out to the charming coastal towns of Falmouth, Edgartown, and Hyannis, or immerse yourself in the region’s rich history with a visit to Provincetown.

Dallas, Texas: The Lone Star City Takes the Spotlight

Dallas is set to host nine games, including a semi-final, marking the city as one of the most exciting destinations during the World Cup. Famous for its towering skyline and Texas-sized hospitality, Dallas offers visitors stunning views from the iconic Reunion Tower. Food lovers can indulge in world-famous Texas barbecue at Pecan Lodge, nestled in the vibrant Deep Ellum neighborhood. Meanwhile, art aficionados can visit the Dallas Arts District, the largest of its kind in the U.S., which will be home to new murals created just for the tournament.

Football fans will also appreciate a trip to the National Soccer Hall of Fame, located in Frisco’s Toyota Stadium, where they can relive the history of the sport through virtual reality and interactive exhibits.

Overtime Goals: Road Trips from Dallas

After the games, take a scenic drive through Texas to visit the cultural and historic cities of Austin, San Antonio, and Fredericksburg.

Houston, Texas: A Diverse Football Hub

Houston, with seven games, including a knockout match and a round of 16, offers a true blend of Southern charm and football fervor. The Social Beer Garden, a local hotspot, has been named the Best Bar of 2025 by the Houston Chronicle, while the Art of Soccer Exhibit showcases striking fiberglass footballs created by local artists. Food lovers will delight in trying Houston’s unique ethnic spins, like the Kolache Factory’s Czech pastries stuffed with Texan jalapeño sausage.

Overtime Goals: Road Trips from Houston

Explore the bayous of Lake Charles, Louisiana, or head to the coast for scenic drives along Galveston’s pristine beaches.

Kansas City, Missouri: The Barbecue and Football Capital

Kansas City, hosting six games, is a mecca for sports lovers and food enthusiasts alike. One of the city’s newest attractions is the Museum of Barbecue, dedicated to the history of the world’s most famous culinary tradition. Fans can also enjoy a game at the Dub, a bar dedicated to women’s sports, or tour Lincoln Financial Field, the city’s beloved football stadium.

Overtime Goals: Road Trips from Kansas City

Hit the open road for a scenic trip along Route 66 or explore the historic sites in St. Louis and Springfield, Missouri.

Los Angeles, California: The Epicenter of Football and Culture

Los Angeles, host to eight games, including the tournament opener, is an unparalleled destination for fans of football and culture. Fans can visit the Los Angeles Memorial Coliseum, a venue with a rich history, having hosted two Summer Olympics and numerous Super Bowls. The architectural marvel of SoFi Stadium offers a sleek and futuristic experience, while visitors can dine and enjoy football at iconic bars across the city.

Overtime Goals: Road Trips from Los Angeles

Drive down to Palm Springs and Las Vegas, with scenic stops along Route 66.

Miami, Florida: A Fusion of Football and Fun

Miami offers seven games, including the highly anticipated quarter-final and bronze final. The Wynwood Walls feature striking murals of Lionel Messi, and the Pérez Art Museum Miami showcases athletic art by over 100 artists. Don’t forget to stop by the Social Beer Garden, which plays both English and Spanish-language matches to reflect the city’s diverse fan base.

Overtime Goals: Road Trips from Miami

Cruise through the Florida Keys for island culture and nature or head to Key West for vibrant nightlife.

New York / New Jersey: A Global Football Destination

With eight games, including the championship match, New York and New Jersey will be a key destination for football fans. The Fan Village at Rockefeller Center will host live game broadcasts, concerts, and cultural performances, while MetLife Stadium offers a tour that takes visitors through its iconic locker rooms and team tunnels. Fans will find no shortage of football bars in the area, each offering a unique atmosphere to enjoy the matches.

Overtime Goals: Road Trips from New York / New Jersey

Take a road trip along the East Coast, exploring the best attractions in Atlantic City, Philadelphia, and beyond.

Philadelphia, Pennsylvania: A Historic Hub for Football Fans

Philadelphia, hosting six games, offers a guided tour of Lincoln Financial Field, the home of the Philadelphia Eagles. Visitors can also sample some of the best local cuisine, including the world-famous Philly cheesesteak, at iconic eateries like Pat’s King of Steaks.

Overtime Goals: Road Trips from Philadelphia

Explore the charming coastal towns of Atlantic City and Rehoboth Beach or discover Pennsylvania’s picturesque countryside.

San Francisco Bay Area, California: Football Meets the Arts

San Francisco, with six games, will showcase large-scale sculptures as part of the Big Art Loop, a multi-year project set to enhance the city’s vibrant art scene. Fans can also enjoy mini-games at the Great Big Game Show or visit the Google Visitor Experience for a range of community events.

Overtime Goals: Road Trips from San Francisco

Explore the stunning landscapes of Lake Tahoe and Yosemite National Park.

Seattle, Washington: A Football Fan’s Paradise

Seattle, hosting six games, including two knockout round matches, offers a unique blend of football and local culture. Visitors can enjoy football-themed events at Pitch the Baby, Seattle’s first women’s sports bar, or explore the iconic Pike Place Market for a taste of Seattle’s local flavor.

Overtime Goals: Road Trips from Seattle

Escape to the breathtaking alpine landscapes of Mount Rainier or explore the coastal beauty of Port Angeles.

With so much to see and do, the United States promises to be an unforgettable destination for football fans during the 2026 FIFA World Cup. Whether you’re cheering on your team or exploring the host cities, there’s something for everyone in this epic global celebration of the Beautiful Game.

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