Alike Launches Customizable Digital Tourist Passes for Dubai, London, Paris, and Singapore

For decades, the “City Pass” has been a staple of the urban tourist experience. We’ve all seen them: a colorful booklet or a plastic card promising entry to dozens of museums, towers, and tours. But there was always a catch. You’d pay a flat fee, rush through three attractions you actually wanted to see, and ignore the other twenty “free” inclusions—like the Museum of Niche Textiles—just to feel like you got your money’s worth.

In 2026, the era of the “one-size-fits-all” bundle is officially over. Alike, the AI-powered social travel platform, has unveiled a game-changing solution: customizable digital tourist passes for some of the world’s most iconic cities, including Dubai, London, Paris, and Singapore.

The End of “Ghost Attractions”

The philosophy behind Alike’s new offering is simple: travellers should pay only for what they actually want to experience. According to Ashish Sidhra, Co-Founder of Alike, the traditional model is broken. “Traditional bundled passes often include attractions people never intend to visit,” Sidhra explains. “With Alike’s customisable passes, travellers shape their own city experience and pay only for what they genuinely value.”

This “pick-and-choose” model is a breath of fresh air for the modern explorer who values autonomy over a pre-packaged itinerary. Whether you want a high-octane day in Dubai or a romantic, slow-paced weekend in Paris, the pass adapts to you—not the other way around.

Saving Money Without the Stress

While personalization is the primary draw, the economic benefit is hard to ignore. By curating their own list of attractions through the Alike platform, travelers can unlock savings of up to 50% compared to buying individual tickets at the gate.

In major hubs like London and Singapore—where entry fees for top-tier landmarks can quickly exceed a daily food budget—this level of discount makes “bucket list” travel accessible to a much wider audience.

Technology Under the Hood: The Infinity Platform

What makes this customization possible is Alike’s proprietary technology platform, known as Infinity. This isn’t just a booking engine; it’s a unified travel ecosystem that handles:

• Discovery: Helping you find hidden gems alongside famous landmarks.
• Booking & Timed Entry: Seamlessly integrating with attraction ticketing systems to ensure you don’t just have a ticket, but a guaranteed time slot.
• Digital Delivery: Every pass is stored on your smartphone, accessible via a single QR code.
• Support: 24/7 customer assistance to handle the “what-ifs” of travel.

By moving everything to a digital-first environment, Alike is also reducing the environmental footprint of tourism by eliminating the need for millions of printed paper booklets and plastic cards.

From Abu Dhabi to the World

This global launch isn’t Alike’s first foray into the world of smart tourism. The product builds on the massive success of The Abu Dhabi Pass, which Alike developed and operates for the Department of Culture and Tourism – Abu Dhabi.

The success of that project proved that there is a massive appetite for experience-led travel. In fact, the personalized travel market is projected to skyrocket from $170 billion in 2025 to over $315 billion by 2029. Alike is positioning itself at the very front of this wave.

The 2026 Roadmap: 25 More Cities to Come

If your dream destination isn’t on the list yet, it likely will be soon. Alike’s expansion strategy for 2026 is aggressive, with plans to introduce these customizable passes in over 25 major destinations across North America, Europe, and Asia.

As cities look for ways to manage high tourist volumes after the 80-million-visitor surge of 2024, digital tools like Alike provide a win-win. They help cities manage crowds through timed entry and provide tourists with a stress-free, cost-effective way to see the world on their own terms.

Humanizing the Journey

In an age where AI often feels cold or intrusive, Alike is using technology to do something very human: giving us our time back. Instead of standing in a ticket queue in the rain at the Eiffel Tower or trying to figure out if a London “All-Inclusive” pass is worth it, travelers can spend that time actually being in the city.

Travel is about the stories we tell and the moments we feel. By stripping away the administrative friction of urban sightseeing, Alike is ensuring that the only thing you have to worry about is which souvenir to bring home.

The post Alike Launches Customizable Digital Tourist Passes for Dubai, London, Paris, and Singapore appeared first on Travel and Tour World