Air Canada Vacations Launches How Does A Vacation Sound Campaign, Giving Tourists A Unique Sensory Travel Experience!

As of 6th October 2025, Air Canada Vacations (ACV) has initiated a new captivating campaign’s focus is on changing the Canadian’s point of view around taking vacations. This campaign encourages travelers to forget their worries by concentrating on the simple joys of vacations and ‘the little things’ that make them relaxing. Starting in Punta Cana, headquarters in Toronto and Montreal, and a few other large Canadian metropolitan areas are part of the new campaign’s target audience, which will ensure ample offerings to travelers. The campaign will last until 2nd November, 2025.

The campaign is designed to ignite a sense of calm and well-being among Canadians, highlighting how even short getaways can provide much-needed relief from the stresses of daily life. ACV’s latest marketing push showcases the connection between mental and physical relaxation and the destinations they offer. This is especially evident in the launch of their Sounds Like a Vacation contest, which gives participants the chance to win an all-inclusive trip for two to Punta Cana, along with 100,000 Aeroplan points.

The Power of Sensory Experiences in Travel

According to Selma Filali, Senior Director of Marketing and E-Commerce at Air Canada Vacations, the idea behind the campaign is to focus on the sensory aspects of travel. Vacations can be powerful, Filali said while expressing hope that this campaign will inspire Canadians to embrace those moments of peace and healing that come with stepping away from their everyday routine.

By emphasising sensory experiences, ACV aims to highlight how vacation destinations such as Punta Cana provide the perfect backdrop for mental rejuvenation. The opportunity for Canadians to win a free holiday aligns perfectly with this message, as they get the chance to experience these relaxing sensory moments in the Caribbean’s serene environment.

The Sounds Like a Vacation Contest

A central feature of the campaign is the Sounds Like a Vacation contest. Canadians can enter for the chance to win a one-week all-inclusive trip for two to Punta Cana, a popular vacation spot known for its sunny beaches and all-inclusive resorts. Additionally, the contest winner will also receive 100,000 Aeroplan points, adding extra value to their prize.

This contest, along with the other activities tied to the campaign, is designed to attract travellers who are looking for a mix of relaxation and adventure. With Punta Cana as the prize destination, it’s clear that ACV is positioning itself as a key player in providing idyllic escapes that prioritise both luxury and tranquillity.

Virtual Sound Bath Experience with Carrie Bailey

In a unique twist to the campaign, Air Canada Vacations has collaborated with wellness and travel content creator, Carrie Bailey, to host a virtual sound bath experience. This event, scheduled for October 9, 2025, at 7:00 p.m. ET, will be livestreamed on the Air Canada Vacations Instagram page.

The virtual sound bath experience is designed to offer participants a meditative, immersive experience, helping them connect with the sensory themes of the campaign. This collaboration reflects a growing trend in the travel industry where wellness and mindfulness are becoming integral parts of the overall travel experience.

Digital and Social Media Activation

ACV’s campaign also includes an extensive digital and social media push to ensure maximum engagement across platforms. Alongside out-of-home media placements and radio ads, there will be targeted advertising in key Canadian cities, particularly Montreal and Toronto. This multi-faceted media strategy ensures that the campaign resonates with a broad audience, enticing them to explore more vacation options and services available through ACV.

Introduction of the 2025-2026 Digital Sun Guide

One of the key highlights of this campaign is the unveiling of the 2025-2026 Digital Sun Guide, which will give travellers access to over 620 sun and all-inclusive vacation options. The guide is designed to simplify the planning process for travellers by providing easy access to a wide range of destinations. The guide was initially introduced to travel trade partners through a series of Dream Makers roadshows, and it will now be available to the public in its digital format starting this week.

The Digital Sun Guide will serve as a go-to resource for Canadians looking to book their next getaway, whether they’re after the sun-soaked beaches of the Caribbean or more exotic destinations.

Long-Term Opportunities for Passengers and Tourists

The ongoing campaign is expected to have a long-term impact on Canadian travellers. By focusing on wellness, sensory experiences, and new travel guides, Air Canada Vacations is positioning itself as a leading brand that goes beyond traditional vacations. The company is emphasising holistic travel experiences, where mental well-being is just as important as physical relaxation.

As the travel industry continues to evolve, the emphasis on wellness tourism and sensory experiences is likely to grow. For tourists, this means new opportunities to explore destinations that cater to relaxation, rejuvenation, and mindfulness. ACV’s efforts in promoting these aspects could inspire more Canadians to seek out restorative getaways that provide more than just a break from routine.

In the long run, the campaign may also open doors for more targeted experiences in other markets, offering tailored packages that focus on sensory elements like sound therapy, mindful eating, and holistic healing practices. This trend could become a new standard in how tourists choose their destinations, leading to increased demand for wellness-focused travel.

Looking Ahead

With the campaign How Does a Vacation Sound in mind, Air Canada Vacations is attempting to prepare travelers for a more mindful, immersive type of travel. Healing the mind as well as the body, this campaign gives Canadians a chance to think about their vacations in a new light through winning a contest, partaking in virtual wellness activities, or via new travel guides.

In years to come, the ideas described in this campaign may reshape the travel industry. People will regard vacations as more than a getaway; instead, they will think of it as a time to come back home recharged.

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