ABTA Unveils 2026’s Most Exciting Destinations, Featuring Colombia, Egypt, Germany, Grenada, Italy, Spain, Luxembourg, and Serbia

ABTA (The Travel Association) has released its annual Destinations to Watch report, identifying ten diverse destinations set to capture the attention of travellers in 2026. The report, launched at the start of the year to coincide with the peak holiday booking season, highlights countries and regions that offer unique and lesser-known travel experiences, perfect for the growing demand for experiential holidays.

As January marks one of the busiest months for holiday bookings, the Destinations to Watch report comes at a crucial time. The findings reflect the changing travel preferences of today’s tourists, who are increasingly seeking novelty, adventure, and authentic experiences. According to ABTA’s research, nearly half of British holidaymakers (48%) express interest in visiting a destination they have never been to before, underscoring the significance of fresh travel ideas in the upcoming year.

The ten destinations on ABTA’s radar are spread across multiple continents and represent a wide array of holiday types, from cultural explorations and adventure travel to coastal retreats and wine regions. These destinations are selected not only for their emerging popularity but also for their potential to offer an unforgettable holiday experience.

Borneo: A Tropical Paradise for Nature Lovers

Borneo, the third-largest island in the world, has been named a top destination for 2026. Known for its rich biodiversity, dense rainforests, and unique wildlife, Borneo is a haven for eco-tourists. The island is home to the endangered orangutans, whose habitats are protected in the island’s national parks. In addition to its wildlife offerings, Borneo boasts pristine beaches and vibrant local cultures. With its growing reputation as an eco-tourism hotspot, Borneo is expected to continue attracting visitors seeking an immersive, nature-focused holiday.

Colombia: A Cultural and Culinary Gem

As one of South America’s most dynamic countries, Colombia has made it to ABTA’s list of destinations to watch in 2026. The country is experiencing a transformation, with its vibrant cities such as Bogotá and Medellín emerging as cultural hubs. Colombia is renowned for its exceptional coffee, bustling markets, and stunning landscapes, including the beaches of the Caribbean coast and the lush Amazon rainforest. Colombian cuisine, a fusion of indigenous and Spanish influences, also offers unique culinary experiences. This mix of rich culture, culinary delights, and natural beauty makes Colombia a must-visit destination in 2026.

Egypt: Ancient Wonders and Modern Attractions

Egypt, a classic destination that continues to captivate tourists, remains a key highlight in ABTA’s 2026 report. While the country’s ancient monuments, such as the Pyramids of Giza and the temples of Luxor, remain world-renowned, Egypt is also increasingly attracting visitors for its modern offerings. The Red Sea resorts, with their crystal-clear waters and vibrant coral reefs, are perfect for scuba diving and water sports enthusiasts. Furthermore, the government’s efforts to boost tourism infrastructure, including the recent opening of the Grand Egyptian Museum in Cairo, are expected to make Egypt a top choice for cultural and adventure travellers alike.

French Polynesia: Dream Islands in the Pacific

For those seeking a luxurious escape, French Polynesia offers an idyllic destination. Comprising over 100 islands, the region is famous for its turquoise lagoons, white sandy beaches, and overwater bungalows. Bora Bora and Tahiti, two of its most famous islands, have long been synonymous with luxury holidays. In 2026, French Polynesia is expected to remain a top destination for honeymooners, couples, and those seeking an upscale beach holiday. The region’s commitment to preserving its natural environment also adds an element of eco-tourism, making it an attractive option for responsible travellers.

The German Baltic Coast: A Hidden European Treasure

For those looking to explore a more understated European destination, the German Baltic Coast is emerging as a must-visit spot. The region, known for its charming seaside resorts, medieval towns, and rugged landscapes, offers a refreshing alternative to more crowded tourist destinations. Cities like Rostock and Stralsund, rich in history and culture, provide opportunities to explore UNESCO World Heritage sites, while the region’s unspoiled beaches attract visitors seeking a peaceful retreat. With growing interest in regional European travel, the German Baltic Coast is set to gain more attention in 2026.

Grenada: Caribbean Bliss with a Personal Touch

Grenada, often overshadowed by its larger Caribbean neighbours, is quickly becoming a sought-after destination for those in search of pristine beaches, lush rainforests, and a laid-back atmosphere. Known as the “Spice Isle” for its production of nutmeg and cinnamon, Grenada offers a unique cultural experience alongside its natural beauty. Its small size means less crowded beaches and more intimate experiences, perfect for couples and honeymooners. As Grenada continues to develop its tourism infrastructure, it is expected to rise in popularity in the coming years, making it a top destination to watch in 2026.

The Islands in the Gulf of Naples: A Mediterranean Escape

Italy’s Gulf of Naples, home to the famed islands of Capri, Ischia, and Procida, offers a perfect Mediterranean getaway. Known for their dramatic cliffs, charming villages, and rich history, these islands attract visitors with a blend of culture, natural beauty, and luxury. Capri, the most famous of the three, has long been a destination for high-end travellers, while Procida and Ischia offer a more relaxed pace and an authentic Italian island experience. With their proximity to Naples, these islands are ideal for both short breaks and longer stays. In 2026, the Gulf of Naples is poised to be a favourite among European travellers.

La Rioja: Spain’s Hidden Wine Region

La Rioja, located in the north of Spain, is another emerging destination for 2026. Renowned for its wine production, the region offers wine enthusiasts the opportunity to visit picturesque vineyards and enjoy wine tasting experiences. However, La Rioja’s appeal extends beyond its world-class wines. The region is also home to charming medieval towns, stunning landscapes, and a rich cultural heritage. With a growing focus on experiential travel, La Rioja’s wine tourism is expected to attract more visitors in 2026, particularly those looking for a slower, more immersive holiday experience.

Luxembourg: A Small Country with Big Appeal

Luxembourg, one of Europe’s smallest countries, has long been a hidden gem for travellers. Known for its medieval castles, lush forests, and cosmopolitan city of Luxembourg City, the country offers a unique combination of history, culture, and natural beauty. As a European Union member with a rich cultural scene, Luxembourg is becoming increasingly popular among those seeking a quiet, yet enriching, holiday experience. In 2026, Luxembourg’s appeal is expected to rise, especially among European travellers looking for an off-the-beaten-path destination.

Serbia: A Rising Star in Eastern Europe

Serbia, located in the heart of the Balkans, has seen significant growth in tourism in recent years and is featured on ABTA’s 2026 list. Known for its rich history, vibrant cities like Belgrade, and beautiful landscapes, Serbia offers visitors a unique mix of cultural exploration and outdoor adventure. The country’s growing food scene, lively nightlife, and welcoming atmosphere make it an ideal destination for both young travellers and those seeking a more laid-back experience. Serbia’s position on the Danube River also makes it a popular stop for river cruises. As Serbia’s tourism infrastructure continues to improve, it is expected to become a key player in Eastern European travel in 2026.

Conclusion: An Exciting Year Ahead for Global Travel

ABTA’s Destinations to Watch report for 2026 offers a tantalising glimpse into the future of travel, highlighting ten diverse destinations that cater to a wide range of interests. From the tropical rainforests of Borneo to the Mediterranean charm of the Gulf of Naples, these destinations are poised to offer travellers unique experiences in the coming year. As the demand for experiential and off-the-beaten-path holidays continues to rise, these destinations are expected to lead the way in 2026, offering fresh opportunities for discovery and adventure.

For those looking to explore new and exciting travel options, these destinations are not just alternatives – they are the future of travel.

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