Abercrombie & Kent Expands Its Global Luxury Travel Reach with the Launch of a New Destination Management Company in Seoul, South Korea

Abercrombie & Kent (A&K), a global leader in luxury Destination Management Companies (DMCs), has launched its South Korea office in Seoul, further expanding its extensive international network. This move underscores A&K’s commitment to providing unparalleled luxury travel experiences in one of the world’s most rapidly growing travel destinations. South Korea’s unique blend of rich tradition and modern innovation has captured the global spotlight, positioning the country as a top destination for 2026 and beyond.

South Korea’s Allure for Luxury Travellers

In recent years, South Korea has gained global recognition, especially with the international success of K-pop, K-dramas, and the country’s ever-growing influence in beauty, design, and technology. As interest in K-culture continues to grow, the nation’s tourism appeal has skyrocketed, especially for affluent travellers seeking to experience its cultural richness alongside its innovative urban centres.

A&K’s new DMC office in Seoul is well-positioned to tap into this booming interest. The company’s new offerings will provide guests with unique, luxury experiences, from the cutting-edge districts of Seoul to the historical sites across the country. South Korea’s juxtaposition of modern life and ancient traditions presents an exciting opportunity for high-end travellers looking for a deeper, more authentic travel experience.

Expanding Accessibility to South Korea

The launch of the new Seoul office aligns with South Korea’s increasing accessibility to international tourists. With Virgin Atlantic launching nonstop flights from London to Seoul in early 2026, joining major U.S. cities like Atlanta, Dallas-Fort Worth, and San Francisco with direct connections, reaching Seoul is easier than ever. This accessibility makes the destination even more attractive to luxury travellers, allowing more people to experience the best that South Korea has to offer.

Premium Ground Services for a Seamless Travel Experience

A&K’s South Korea DMC will provide a comprehensive range of services tailored to meet the needs of luxury travellers. The company’s business-to-business model ensures that travel operators, cruise lines, and event planners can access bespoke itineraries and premium services. Whether it’s arranging private tours of Seoul’s architectural marvels or organizing intimate culinary experiences in some of the city’s finest restaurants, A&K promises a seamless, personalized journey from start to finish.

Leveraging its global expertise, A&K’s Seoul office will be equipped to provide 24/7 support for clients, ensuring that every aspect of the trip meets the highest standards. The company’s extensive experience in luxury travel ensures guests have access to unique, authentic experiences, whether exploring South Korea’s cultural history or its modern innovations.

A&K’s Strategic Growth Across Asia

The opening of the Seoul DMC office is part of A&K’s wider strategy to expand its presence in Asia. This follows successful launches in destinations such as Mexico, Indonesia, and strategic acquisitions in the Nordics and Bolivia. A&K’s established offices across Northeast Asia—including in Hong Kong, Shanghai, Beijing, and Tokyo—give the company a solid regional foundation. With South Korea added to the network, A&K now has an even more robust reach in the growing luxury travel market in Asia.

This expanded network will allow A&K to offer seamless multi-country programs that incorporate South Korea along with other Northeast Asian destinations, providing a comprehensive travel experience. For example, travellers will have the opportunity to explore the vibrancy of Seoul, alongside the tranquil temples of Gyeongju, all with the same premium level of service A&K is known for worldwide.

The Perfect Blend of Tradition and Modernity

What sets South Korea apart as a luxury travel destination is its balance of cutting-edge innovation and preserved heritage. As Japan approaches tourism capacity post-pandemic, high-end travellers are increasingly seeking destinations that offer both modern sophistication and cultural immersion. South Korea, with its blend of hyper-modern Seoul and ancient cultural landmarks, offers just that.

From soaring skyscrapers and innovative design to Buddhist temples and traditional hanok houses, South Korea offers a dynamic range of experiences. Luxury travellers can immerse themselves in Seoul’s tech-driven districts or visit some of the country’s most iconic historical sites, all while enjoying exceptional service and bespoke itineraries.

Looking Forward to South Korea’s Luxury Travel Future

The launch of Abercrombie & Kent’s South Korea DMC marks an exciting new chapter for luxury travel in the country. With the continued global rise of K-culture and increasing travel connections, South Korea is set to become one of the premier destinations for discerning travellers. A&K’s deep knowledge of the region, paired with its commitment to providing exclusive and personalized experiences, ensures that the company is well-placed to lead the way in luxury travel to South Korea.

Whether exploring Seoul’s modern landmarks or delving into its rich cultural heritage, A&K’s South Korea DMC will offer guests a seamless, luxurious journey that captures the best of what the country has to offer. South Korea’s combination of old-world charm and future-facing innovation makes it a truly unique destination, and A&K is ready to guide guests through its captivating offerings.

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