Abercrombie & Kent Acquires Crillon Tours To Expand Luxury Travel Experiences Boosting Tourism In Bolivia: Here’s What You Need To Know

Bolivia has always been celebrated for the magnificent salty fields, Andean vocities, and historic towns, recently, however, the country has started to gain international attention after Abercrombie & Kent purchased Crillon Tours. The acquisition brings one of the most well regarded Bolivian travel agencies to Abercrombie, one of the most distinguished agencies in the world for customized luxury trips.

For travellers, this development signals expanded opportunities to encounter Bolivia’s untouched natural wonders through premium experiences honed by Crillon’s local expertise and A&K’s established luxury standards.

Strengthening A&K’s South America portfolio

Luxury tour operator Abercrombie & Kent confirmed via its official website that adding Bolivia to its portfolio reflects a clear vision of offering highly curated experiences across South America. With operations already in Peru, Chile, Argentina and Brazil, the acquisition fills in a missing piece for travellers seeking seamless journeys across the continent.

The agreement includes not only Crillon Tours but also its sister brand, DMC Bolivia, which has decades of experience in customising itineraries across the country. According to A&K, the new setup will allow for a dual advantage, maintaining Crillon’s operational expertise while integrating the brand into A&K’s broader luxury network.

Innovation with Bolivian character

Travellers familiar with Abercrombie & Kent will recognise the brand’s hallmark style, combining attentive service with one-of-a-kind experiences in destinations that remain relatively untouched. With Crillon Tours’ established infrastructure, guests will gain access to a range of offerings from private transfers across the highlands to tailored excursions in Lake Titicaca, La Paz and the Salar de Uyuni.

A&K shared that the Crillon fleet of Airstream trailers, used for luxury camping in the salt flats, will be upgraded to Sanctuary standards, the company’s signature approach to accommodation that balances comfort with character. River journeys across Lake Titicaca and cultural encounters with local communities will likewise be enhanced through new investment and innovative itineraries.

Voices from the top

Commenting on the acquisition, A&K CEO Cristina Levis was quoted as saying the move demonstrated commitment to connecting travellers with extraordinary destinations, while ensuring that cultural connections and local expertise remained central to the company’s approach.

Darius Morgan, vice president of Crillon Tours, emphasised that becoming part of the A&K family would allow its team to highlight Bolivia’s rich landscapes and traditions to a much wider audience, while still retaining the authenticity that made Crillon’s experiences unique.

Opportunities for travellers

For tourists, the acquisition directly translates into new options for exploration. Short-haul luxury camping at Uyuni will be upgraded with improved facilities, introducing guests to star-lit nights in the desert with higher standards of comfort. Travellers will also gain the opportunity to join extended journeys across the Andes that connect Bolivia seamlessly with Peru and Chile, supported by A&K’s regional expertise.

Additionally, Abercrombie & Kent expects to widen access to Lake Titicaca’s sacred islands, enhance river cruise offerings and expand bespoke cultural tours in Sucre and Potosí. This will include opportunities to dine with local families, learn about traditional textiles, and explore historic silver mines with expert guides.

Expanding South America’s travel map

Even prior to the acquisition, Crillon Tours established itself as a pivotal player in Bolivian travel, having launched early river tours and pioneering camping experiences in regions far from conventional hotels. Now, integrated under Abercrombie & Kent, these experiences are poised to offer international guests more seamless, secure and comfortable journeys into Bolivia’s heartlands.

The move further places Bolivia among South America’s top-tier luxury destinations, standing alongside the Galápagos in Ecuador and Patagonia in Chile and Argentina. With its mixture of otherworldly landscapes and vibrant cultural traditions, Bolivia is expected to attract growing numbers of travellers looking beyond the traditional circuit of Rio de Janeiro, Buenos Aires and Machu Picchu.

The road ahead

In travel industry terms, acquisitions often signal consolidation, but in this case, Abercrombie & Kent’s step into Bolivia offers expansion of possibility rather than contraction. With Crillon’s close ties to local guides, communities and regional transport networks, international guests will enjoy itineraries enriched with insider knowledge while benefitting from A&K’s luxury enhancements.

For Bolivia itself, the promise is of increased visibility on the global travel stage, with opportunities for sustainable tourism growth that celebrates local traditions while meeting the expectations of high-end travellers.

The Link Between Humanity and One’s Self

To those who have had the chance to stand on the enticing salt flats of Uyuni or sit watching the Andean highland’s stunning nature dressed in a native weaver’s intricate beauty, Bolivia is not simply a stop on a journey, but rather a bond with something ancient, powerful and deeply human. The purchase of Crillon Tours by Abercrombie & Kent & is not simply a change in the sophistry of travel, but the commitment of the company to make a step toward the democratization of travel by the years to come.

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