Hong Kong Good Take Unveiled: Explore 100 Filming Locations in Big Movie Tourism Push

Hong Kong movie tourism takes center stage as the Hong Kong Tourism Board officially launches the all-new “Hong Kong Good Take” promotional series. Long celebrated as the “Hollywood of the East,” the Special Administrative Region is leveraging its rich cinematic legacy to attract global visitors, stimulate local business, and diversify cultural tourism offerings. With visitor arrivals surging past 36 million in the first three quarters of 2026, this official government campaign directly connects film heritage with real-world travel, inviting movie enthusiasts to step beyond the screen into iconic neighborhoods, historic landmarks, and culinary hubs across the territory.

Background: Unlocking the Cinematic Heritage of the “Hollywood of the East”

For decades, Hong Kong has held an irreplaceable position on the global cultural stage, earning the revered title of the Hollywood of the East. The city’s dynamic streetscapes, soaring skyscrapers, neon-lit alleys, and quiet island enclaves have served as backdrop to hundreds of internationally acclaimed feature films. From gritty crime thrillers and martial arts epics to romantic classics and Hollywood blockbusters, Hong Kong screen productions have shaped global pop culture and captured the imagination of worldwide audiences.

In recent years, global travel trends have shifted significantly toward experiential and cultural tourism. Modern travelers increasingly seek authentic, story-driven journeys that go beyond conventional sightseeing. Recognizing this evolution in visitor preferences, the Hong Kong Tourism Board (HKTB), a statutory body subvented by the Hong Kong Special Administrative Region Government, has systematically harnessed local culture to drive sustainable economic growth.

Following the successful rollout of the “Taste Hong Kong” Gourmet Guide earlier in the year, the HKTB expanded its strategic marketing portfolio to encompass film culture. The resulting Hong Kong movie tourism campaign, titled “Hong Kong Good Take”, officially launched on 21 October 2026, aims to transform screen memories into tangible, high-value visitor experiences.

Latest Official Developments: HKTB Unveils “Hong Kong Good Take” Campaign

On 21 October 2026, the Hong Kong Tourism Board formally announced the launch of the Hong Kong Good Take promotional series. The comprehensive initiative maps out more than 100 filming locations across 50 selected films, seamlessly connecting movie-themed landmarks, cultural heritage sites, community hubs, and distinctive dining establishments.

+-----------------------------------------------------------------------------------+|                        HONG KONG GOOD TAKE CAMPAIGN AT A GLANCE                   |+----------------------------------+------------------------------------------------+| Campaign Name                    | Hong Kong Good Take                            || Lead Organizing Body             | Hong Kong Tourism Board (HKTB)                 || Official Government Partner      | Culture, Sports and Tourism Bureau (CSTB)      || Official Launch Date             | 21 October 2026                                || Filming Locations Featured       | 100+ iconic sites across Hong Kong             || Selected Movies Featured         | 50 acclaimed local and international films     || Broadcast Partner                | Television Broadcasts Limited (TVB)            || Infotainment Broadcast Schedule  | 5 consecutive Saturdays starting 24 Oct 2026   || Dedicated Web Hub                | Discover Hong Kong (discoverhongkong.com)      |+----------------------------------+------------------------------------------------+

As part of the initiative, the HKTB established a dedicated digital platform on its official Discover Hong Kong portal. This digital hub provides self-guided thematic itineraries that lead domestic and international visitors through distinct neighborhoods, including Old Town Central, Sham Shui Po, and Yau Ma Tei.

To broaden international engagement, the HKTB partnered with Television Broadcasts Limited (TVB) to produce a five-part infotainment television series. Airing on five consecutive Saturdays beginning 24 October 2026 at 8:30 pm local time, the broadcast reaches audiences across the Guangdong–Hong Kong–Macao Greater Bay Area, Singapore, Malaysia, Australia, the United Kingdom, and the United States. The television series features celebrated filmmakers, actors, and production leaders—including actor Simon Yam Tat-wah, director Sunny Chan, action director Dion Lam, producer Chu Chen-on, and actor Philip Ng—who revisit shooting locations, share behind-the-scenes memories, and showcase nearby culinary stops.

Key Filming Locations and Selected Masterpieces Highlighted in the Guide

The Hong Kong Good Take guide encompasses a diverse range of urban, coastal, and historic settings that display the city’s complex visual identity. By categorizing itineraries by neighborhood and genre, the initiative encourages deeper exploration beyond traditional commercial centers.

+------------------------------------------------------------------------------------------------------------+|                               FEATURED FILMING LOCATIONS & MOVIE CONNECTIONS                               |+----------------------------------+-----------------------------------+-------------------------------------+| Location / District              | Notable Movie Featured            | Experience Highlight                |+----------------------------------+-----------------------------------+-------------------------------------+| Star Ferry Pier                  | Cold War                          | Urban rhythm & thrill chase scene   || Temple Street                    | C'est la vie, mon chéri           | Legendary night market & local life || West Kowloon Waterfront          | Law and the City                  | Promenade views & romantic reunion  || Yim Tin Tsai                     | The Killer                        | Historic island & church showdown   || The Peak & Mid-Levels Escalator  | The Dark Knight / Cherry Amber    | Iconic skyline & urban transport    || Yau Ma Tei Police Station        | Twilight of the Warriors: Walled In| Neoclassical architecture & history || Old Town Central                 | Chungking Express / Rouge         | Heritage streets & nostalgia trails |+----------------------------------+-----------------------------------+-------------------------------------+

Urban Landmarks and Transport Architecture

Star Ferry Pier: Highlighted for its prominent appearance in the high-stakes action thriller Cold War, this maritime transport hub offers visitors a view of the busy harbor transit that characterizes daily life in Hong Kong.
The Peak and Central–Mid-Levels Escalator: Featured in international productions such as Christopher Nolan’s The Dark Knight, as well as local romantic classics like Cherry Amber and Chungking Express, these elevated urban features provide panoramic views and showcase Hong Kong’s unique vertical infrastructure.

Neighborhood Culture and Community Heritage

Temple Street: Immortalized in C’est la vie, mon chéri, this vibrant night market street in Yau Ma Tei provides visitors with an authentic taste of local street life, traditional dining, and community culture.
Old Town Central and Sham Shui Po: These historic districts star in timeless classics including Rouge, Echoes of the Rainbow, and Infernal Affairs. The itineraries guide travelers through vintage tenement buildings, traditional tea houses, and antique markets.
Yim Tin Tsai: Situated off the coast of Sai Kung, this quiet Hakka village island hosted the dramatic church showdown in John Woo’s cinematic classic The Killer, illustrating Hong Kong’s natural and ecological diversity beyond its high-density urban core.

Dedicated Cultural and Cinematic Attractions

Yau Ma Tei Police Station: Prominently featured in Yau Ma Tei Police Station: A Cinematic Journey, this Grade II historic building remains an iconic backdrop for classic Hong Kong police dramas.
Kowloon Walled City: The legacy of the historic precinct—recreated to critical acclaim in Twilight of the Warriors: Walled In—is showcased through Kowloon Walled City: A Cinematic Journey, preserving film set heritage for public exploration.
Cultural Institutions: The campaign integrates key cultural institutions, including the Broadway Cinematheque, the Avenue of Stars, the Hong Kong Heritage Museum, and the Hong Kong Film Archive, offering educational programming for film historians and tourists alike.

Official Government Statements and Key Leadership Endorsements

The launch of the campaign reflects strong inter-departmental cooperation within the Hong Kong Special Administrative Region Government. Senior government leaders and tourism executives emphasized the strategic value of film culture during official announcements.

“Following the launch of the ‘Taste Hong Kong’ Gourmet Guide earlier this year, with master chefs leading the way in search of flavours all over the city, we continue to take visitors to explore our neighbourhoods from different perspectives. ‘Hong Kong Good Take’ combines film and TV culture with tourism promotion to further unlock the potential of movie tourism. It invites visitors to step into the scenes from the big screen in person, experience Hong Kong’s unique charm where East meets West and old blends with new, and discover more ‘Only in Hong Kong’ travel surprises.”
— Dr Peter Lam Kin-ngok, Chairman of the Hong Kong Tourism Board

Government officials reiterated that cinematic productions serve as primary channels for foreign outreach and international branding.

“Films and television productions are among the most compelling platforms for showcasing Hong Kong’s charm. We will continue to promote attractions centered on film and television culture, such as the ‘Kowloon Walled City: A Cinematic Journey’ and the ‘Yau Ma Tei Police Station: A Cinematic Journey,’ which are very popular among both residents and visitors. We will continue to leverage Hong Kong’s rich film cultural resources to transform more iconic movie themes into tourism experiences, offering visitors a wider range of options on cultural tourism.”
— Rosanna Law Shuk-pui, Secretary for Culture, Sports and Tourism

Statistical Analysis: Hong Kong Visitor Arrivals and Economic Performance

Official performance indicators published by the Hong Kong Tourism Board demonstrate sustained recovery and growth across the tourism and hospitality sectors throughout 2026.

+-----------------------------------------------------------------------------------+|              HONG KONG OFFICIAL VISITOR ARRIVALS DATA (JANUARY–SEPTEMBER 2026)    |+------------------------------------+-------------------------+--------------------+| Timeframe / Category               | Total Arrivals          | Year-on-Year Growth|+------------------------------------+-------------------------+--------------------+| August 2026 (Monthly Total)        | 5,456,320               | +6.0%              || - Mainland China Visitors (Aug)    | 4,569,228               | +8.0%              || - Non-Mainland Visitors (Aug)      | 887,092                 | -5.0%              || September 2026 (Monthly Total)     | > 4,000,000             | +22.0%             || Cumulative Total (Jan - Aug 2026)  | 36,672,650              | +11.0%             || Cumulative Total (Jan - Sep 2026)  | > 40,000,000            | Strong upward trajectory|+------------------------------------+-------------------------+--------------------+

Detailed Statistical Breakdowns

August 2026 Performance: Provisional visitor arrivals reached 5,456,320, marking a 6.0% year-on-year increase. This represented the highest single-month arrival figure recorded since 2019.
Market Segmentation (August 2026): Visitors from Mainland China accounted for 4,569,228 arrivals (+8.0% YoY), while non-Mainland markets—comprising short-haul, long-haul, new markets, and Macao SAR—contributed 887,092 arrivals.
September 2026 Performance: Monthly visitor arrivals exceeded 4,000,000, reflecting a 22.0% year-on-year surge.
Nine-Month Cumulative Figures: Driven by major events, cultural programs, and campaign launches, total visitor arrivals to Hong Kong surpassed 40 million within the first three quarters of 2026.

VISITOR ARRIVALS TREND 2026 (IN MILLIONS)5.5M +---------------------------------------------------------+ [Aug: 5.46M]5.0M |                                                         |4.5M |                                                         |4.0M |                                        [Sep: >4.0M]     |3.5M |                                                         |     +---------------------------------------------------------+       Jan-Jul Avg                 August 2026     September 2026

Policy Implications and Tourism Strategy: Hong Kong’s First Five-Year Plan

The launch of Hong Kong Good Take aligns directly with long-term policy initiatives framed by the Hong Kong SAR Government. In mid-September 2026, the HKTB formally welcomed Hong Kong’s First Five-Year Plan for Tourism Development alongside the Chief Executive’s Policy Address.

+-----------------------------------------------------------------------------------+|               KEY PILLARS OF HONG KONG'S TOURISM POLICY STRATEGY                  |+----------------------------------+------------------------------------------------+| Strategic Objective              | High-Quality Development & Cultural Integration|| Focus Area 1                     | Movie & Television Tourism Integration          || Focus Area 2                     | Culinary Tourism ("Taste Hong Kong")           || Focus Area 3                     | Major Event Hosting & Mega-Festivals           || Economic Target                  | Increase High-Value Overnight Visitor Spend    |+----------------------------------+------------------------------------------------+

Core Strategic Priorities

Integration of Culture and Tourism: Transitioning from traditional high-density retail travel toward immersive cultural exploration, preserving urban identity while generating commercial opportunities for district-level small businesses.
Developing Overnight Visitor Segments: The HKTB strategy focuses on converting day-trip visitors into high-value overnight guests by expanding evening itineraries, thematic dining experiences, and multi-day district trails.
Synergy Across Creative Industries: Aligning film production, broadcasting, hospitality, and retail sectors ensures that public expenditure in creative media directly supports broader macroeconomic recovery.

Industry and Economic Impact: Multi-Sector Benefits

The rollout of the Hong Kong Good Take campaign generates direct economic benefits across multiple sectors of Hong Kong’s urban economy.

+-----------------------------------------------------------------------------------+|                      MULTI-SECTOR IMPACT OF MOVIE TOURISM                         |+------------------+----------------------------------------------------------------+| Sector           | Primary Impact & Benefits                                      |+------------------+----------------------------------------------------------------+| Hospitality      | Higher hotel occupancy; increased demand for boutique stays    || Food & Beverage  | Enhanced footfall at classic eateries featured in cinema       || Transport        | Increased ridership on iconic transit (Star Ferry, Trams, MTR) || Travel Trade     | New commercial guided tours, private itineraries, photo packages|| Retail           | Dispersal of tourist spending into local neighborhood shops    |+------------------+----------------------------------------------------------------+

Food and Beverage Integration

Through the progressive release of “Taste Hong Kong through Cinema” feature stories, HKTB connects iconic movie scenes with local eateries. Visitors are invited to sample classic dim sum, street food, and traditional tea restaurant (cha chaan teng) menus highlighted in classic cinema, revitalizing local culinary districts.

Collaborative Commercial Offerings

HKTB is collaborating directly with local tour operators, travel agents, and transport providers to create packaged film itineraries. Guided walking tours in Yau Ma Tei and Central provide specialized historical context, driving revenue for certified local guides and small businesses.

Future Outlook: Phase Rollouts and Global Film Partnerships

Looking ahead, the HKTB plans to expand the Hong Kong Good Take initiative through multi-stage promotional phases.

+-----------------------------------------------------------------------------------+|                         FUTURE CAMPAIGN ROADMAP (2026–2027)                       |+----------------------+------------------------------------------------------------+| Phase / Event        | Planned Strategic Initiatives                              |+----------------------+------------------------------------------------------------+| Q4 2026              | TVB Infotainment Broadcasts & Global Channel Distribution || Q4 2026              | Rollout of Trade-Guided Cinematic Walking Tours            || Q1 2027              | "Taste Hong Kong through Cinema" Food Feature Series       || Q1/Q2 2027           | HKIFF Partnerships & International Director Showcases      |+----------------------+------------------------------------------------------------+

International Film Festival Integration

During upcoming flagship film events, such as the Hong Kong International Film Festival (HKIFF), HKTB will leverage perspectives from international directors, producers, and actors. These collaborations will showcase Hong Kong’s modern filming infrastructure, competitive locations, and production talent to international studios, reinforcing its position as a premier global filming destination.

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