U.S. Ski & Snowboard’s New Luxury Travel Program, The Crest Club, Enhances the Fan Experience with Exclusive Access to World-Class Ski Events in the U.S.

The excitement of alpine racing, the thrill of the slopes, and the allure of luxury travel have come together with the launch of The Crest Club by U.S. Ski & Snowboard, marking a new era in premium sports hospitality. This exclusive travel and experience program, in collaboration with Horizon Sports & Experiences, brings fans closer than ever to the world of competitive skiing and snowboarding. By offering unique access to elite athletes, top-tier events, and five-star accommodations, The Crest Club aims to elevate the spectator experience, adding an entirely new dimension to the world of winter sports tourism.

The Crest Club: A New Luxury Experience for Ski Fans

U.S. Ski & Snowboard, the governing body for Olympic and Paralympic ski and snowboard sports in the United States, has officially launched The Crest Club, an innovative luxury hospitality program for passionate winter sports enthusiasts. The program is designed to cater to the most dedicated fans, donors, and partners of the U.S. Ski Team by providing unparalleled access to some of the world’s most prestigious ski and snowboard events. The Crest Club promises to take VIP experiences to new heights, offering fans the chance to get closer to the action than ever before.

The Crest Club is set to launch during the 2025-26 winter season, with three marquee events scheduled across the FIS World Cup circuit. These include both domestic and international stops, offering a mix of world-class experiences, from private access to the U.S. Ski Team to exclusive après-ski opportunities and luxury accommodations. By combining sport, luxury, and cultural immersion, The Crest Club represents a significant shift in the world of sports tourism, offering both ski fans and travelers a chance to experience the winter sport season in style.

A New Era of VIP Access to Skiing Events

The Crest Club is a first-of-its-kind luxury program that offers VIP experiences at some of the most iconic ski races in the world. For those looking to take their passion for skiing and snowboarding to the next level, The Crest Club offers more than just event access; it provides a deeper, more intimate connection to the sport itself. Guests will have the opportunity to meet legendary athletes, ski with some of the world’s best, and enjoy private experiences that most fans could only dream of.

The program offers exclusive access to athletes, including opportunities to ski with the legends of the sport, and provides a variety of behind-the-scenes moments that showcase the intense dedication required for success in skiing and snowboarding. Whether it’s meeting athletes before they take to the slopes or enjoying luxury après-ski events with a view of the mountains, The Crest Club redefines what it means to be a winter sports fan.

The Impact on U.S. Tourism and International Travel

The launch of The Crest Club has the potential to make waves in the travel and tourism industry, particularly for those who are passionate about skiing and snowboarding. The program brings a level of exclusivity and access that could attract high-net-worth individuals and sports enthusiasts from around the globe, looking for a one-of-a-kind luxury travel experience. By offering bespoke packages that include everything from five-star accommodations to intimate athlete experiences, The Crest Club has the potential to enhance the appeal of winter tourism destinations, both in the U.S. and internationally.

For international tourists, particularly those interested in the ski racing circuit, The Crest Club offers an unparalleled way to experience the excitement of events like the FIS World Cup. With events planned in iconic destinations such as St. Moritz in Switzerland, Kitzbühel in Austria, and Deer Valley in Utah, The Crest Club promises to become a central part of luxury travel offerings for ski and snowboard enthusiasts.

The destinations featured in The Crest Club program are already some of the most popular locations for ski tourism, and the addition of exclusive, insider experiences will likely increase interest among international tourists. For example, the Kitzbühel World Cup in Austria, known for its dramatic alpine landscapes and fierce competition, is expected to attract not only passionate fans but also tourists seeking a more immersive and personalized experience. By providing these unique opportunities, The Crest Club is poised to influence the future of luxury tourism in the U.S. and abroad.

2025-26 Season Highlights: Exclusive Events

The Crest Club will debut in the 2025-26 winter season, offering guests an array of curated experiences that will allow them to experience skiing like never before. The program will begin with a stop at the St. Moritz World Cup in Switzerland from December 11-14, 2025. This prestigious event will showcase the best female ski racers from around the world, including stars such as Lindsey Vonn and Sofia Goggia. Attendees will receive exclusive access to the event, along with behind-the-scenes moments, private athlete meet-and-greets, and five-star accommodations set against the stunning backdrop of St. Moritz’s snow-covered peaks and frozen lakes.

The following month, the Intermountain Health Freestyle International at Deer Valley Resort in Utah will offer an equally luxurious experience for fans of freestyle skiing. This event, set against the spectacular scenery of Park City, will include private athlete access, curated dining, and intimate moments with the U.S. Ski Team. With the event serving as a qualifier for the 2026 Milano Cortina Olympic Winter Games, this is a rare chance to experience the pre-Olympic excitement up close.

Finally, the Kitzbühel World Cup in Austria, held from January 22-26, 2026, promises to be one of the most exciting stops on the calendar. Known as one of the most famous ski races in the world, this event offers spectators the chance to witness men’s speed races at their most thrilling, with athletes racing down the legendary Hahnenkamm track. The event is synonymous with luxury and high-octane excitement, and The Crest Club will offer VIP access to the heart of the action, including premium viewing spots, private commentary from former racers, and five-star après-ski experiences in Kitzbühel’s vibrant town center.

Elevating the Fan Experience: The Future of Ski Tourism

The Crest Club represents a shift in the world of ski tourism, combining the adrenaline of winter sports with the luxury of exclusive travel experiences. As the demand for unique, high-end travel experiences continues to rise, The Crest Club offers an innovative model for how sports fans can immerse themselves in the world of competitive skiing and snowboarding.

This program is set to inspire other sports organizations to explore similar opportunities, creating a new market for luxury sports tourism. Fans now expect more than just event tickets—they want access to the athletes, the venues, and the unique experiences that come with being part of the action. As a result, programs like The Crest Club are at the forefront of a new era in sports hospitality, where luxury meets passion in the world of winter sports.

Conclusion: The Crest Club and the Evolution of Luxury Travel

The launch of The Crest Club by U.S. Ski & Snowboard signals a new chapter in the world of luxury travel and sports tourism. By offering an unparalleled level of access to top-tier ski events, private athlete interactions, and luxury accommodations, The Crest Club has set a new standard for how fans experience winter sports. The program is not only poised to attract affluent travelers but also to redefine how the world views the intersection of skiing and luxury travel.

As The Crest Club continues to develop and expand in future seasons, it is set to become a hallmark of the U.S. Ski & Snowboard experience, providing fans with opportunities to witness world-class competition in a way that was previously unimaginable. With exclusive access to some of the most iconic destinations and events in the winter sports calendar, The Crest Club is redefining the future of sports tourism, creating unforgettable memories for fans and elevating the winter sports experience to new heights.

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