Hidden Gems of Malaysia: Perlis and Kelantan See Explosive Tourism Growth as Travelers Flock for Budget-Friendly, Authentic Experiences

In 2024, Perlis and Kelantan, two northern border states in Malaysia, have witnessed remarkable growth in domestic tourism. This surge is driven by both local travelers making pit stops on their way to Thailand and a rising demand for budget-friendly yet culturally rich experiences. These developments reflect changing travel behavior, where Malaysians are increasingly looking for unique, affordable destinations that offer authentic experiences.

Tourism Growth in Perlis and Kelantan

According to figures from the Department of Statistics Malaysia (DOSM), Perlis recorded 3.2 million arrivals in 2024, marking a 65% increase from the previous year. Kelantan, not far behind, saw a 39% rise, reaching 10.5 million visitors. These numbers are some of the highest growth rates among all the states and federal territories in Malaysia, showcasing the expanding popularity of these regions.

The boost in tourism has been attributed to several factors. Malaysian Tourism Federation (MTF) president Dr. Sri Ganesh Michiel highlighted the influence of travelers who stop over in these border towns while en route to Thailand. This trend has led to longer stays and increased spending in local communities. Perlis and Kelantan are benefiting from a growing appetite among Malaysians for authentic, budget-friendly options, appealing to those seeking a more unique experience away from the crowded, mainstream tourist spots.

Increased Interest in Local Culture and Heritage

The cultural, culinary, and heritage richness of both states are drawing travelers who are looking for something more than just traditional tourist destinations. The local identity of Perlis and Kelantan—with their distinctive cultures, food offerings, and historical landmarks—has become an attractive feature for those wanting to immerse themselves in authentic Malaysian life. These states have been able to capture the growing demand for less commercialized, more culturally immersive destinations that resonate with travelers seeking more meaningful, hands-on experiences.

As a result of these developments, the Visit Perlis 2024-2026 and Visit Kelantan 2024 campaigns, initiated by the local governments, have helped boost tourism even further. Improved accessibility and stronger promotional efforts have encouraged more people to explore these previously overlooked regions. This rising interest reflects a broader shift in travel behavior, with more Malaysians preferring to explore smaller, off-the-beaten-path destinations, such as Perlis and Kelantan, instead of the more heavily advertised tourist spots.

The Role of Local Communities in Tourism Growth

While the tourism boom is a positive development for Perlis and Kelantan, it’s crucial that the growth is managed carefully. Dr. Sri Ganesh Michiel warned that while the increased number of visitors offers economic benefits, it must be balanced with the needs of the local population. For tourism to remain sustainable, communities should be empowered to actively participate in tourism efforts, whether through hospitality, cultural activities, or local businesses. His emphasis was on finding the right balance between empowering locals and ensuring that regulatory oversight is in place to prevent over-tourism, which could harm the very aspects of the destinations that make them attractive.

For local businesses, the surge in tourism has already shown positive effects. Thow Ren Ning, the director of Country Road Homestay, mentioned that most of her guests are families and couples seeking to enjoy the peaceful surroundings of Perlis. Kuala Lumpur and Penang residents, in particular, are flocking to Perlis for a peaceful retreat. They are captivated by the region’s natural beauty, the tranquility, and the privacy it offers compared to bustling cities. The influx of tourists has boosted the local economy, with more traders now operating at popular tourist spots. Furthermore, the affordable prices in Perlis make it an attractive destination for travelers looking to get the most value out of their visits.

Local homestay owners like Nurul Izwani have seen similar results. With overwhelming bookings both online and offline, Kelantan is also gaining recognition as an appealing tourism destination. The combination of affordable accommodation and authentic local experiences makes the state an ideal spot for travelers seeking a less commercialized escape.

Social Media’s Role in Promoting Perlis and Kelantan

In today’s digital age, social media is playing a significant role in promoting these destinations. Many travelers are sharing their experiences online, further fueling the growth in domestic tourism. On platforms like Twitter and TikTok, users have been recommending spots in Perlis and Kelantan, such as Bukit Chabang, where visitors can interact with goats, or Timah Tasoh and Kampung Wai, where food lovers can indulge in local dishes. Social media influencers like Ezza, whose TikTok post showcasing a boat ride at Kampung Wai garnered 21,600 likes and 14,900 shares, have contributed immensely to the visibility of Perlis and Kelantan as must-visit destinations for Malaysian travelers.

Another popular location shared on Twitter by @afz.ainnurzaini is Kampung Warna Warni. Visitors are drawn to its unique creativity, where they can explore seven villages designated as the “kampung angkat” (foster village) of Perlis Diraja. Kampung Warna Warni offers a mix of cultural exploration and fun activities, making it a popular stop for both domestic and international visitors.

Challenges of Overcrowding

However, not all locals are entirely welcoming of the tourism influx. While many residents appreciate the increased economic activity, some have expressed concerns over the overcrowding of popular eateries, particularly breakfast spots. Traffic congestion in tourist hotspots is also becoming a problem, making it harder for residents to carry out their daily activities. User @neenabasir on Twitter shared her concerns about how these disruptions are affecting everyday life, although she acknowledged the positive economic impact tourism has had on Perlis.

The balance between attracting tourists and maintaining the comfort of residents is a challenge that many growing destinations face. Local authorities must continue to monitor and manage tourism growth to ensure that it benefits everyone.

Kelantan’s Rise in Popularity

Like Perlis, Kelantan has also experienced significant growth in tourist arrivals. In 2024, Kelantan welcomed 10.5 million visitors, marking a 39% increase. Sandra Hanayu, a TikTok user, shared her journey visiting 11 places in Kelantan, including Pasar Siti Khadijah, the Kelantan State Museum, and the Istana Jahar. This post has been immensely popular, receiving over 57,000 likes and piquing the interest of many potential travelers. The cultural and historical significance of Kelantan is now more visible than ever, and it’s clear that travelers are eager to experience the rich heritage of this state.

Sustaining Growth for the Future

As Perlis and Kelantan continue to rise as domestic tourism hotspots, it is essential to carefully manage the influx of visitors. By emphasizing sustainable tourism practices, empowering local communities, and leveraging social media for authentic marketing, these two border states can continue to thrive as popular travel destinations in Malaysia. At the same time, it is crucial for local authorities to maintain a balance that keeps both visitors and residents happy, ensuring that the regions retain their authentic charm while benefiting from the economic opportunities that tourism brings.

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