Angola to Take the Spotlight as the Official Host Nation for ITB Berlin’s Historic 60th Anniversary in 2026, Marking a New Era in Global Tourism

Angola is set to take center stage as the official host nation for ITB Berlin’s historic 60th anniversary in 2026, ushering in a new chapter for global tourism. This prestigious role not only highlights Angola’s rich cultural heritage and emerging tourism potential but also signals the country’s growing influence on the international travel scene. As the first African nation to be honored with this position, Angola’s selection marks a momentous occasion in the history of ITB Berlin, one of the world’s largest and most influential travel trade fairs. With its diverse landscapes, vibrant cities, and unique cultural experiences, Angola is poised to showcase its vast tourism opportunities to a global audience, setting the stage for future growth and investment in the sector. The choice of Angola reflects the industry’s increasing focus on Africa’s untapped potential and its vital role in shaping the future of tourism.

Angola, a country located in the southwestern region of Africa, has officially entered into a historic partnership with ITB Berlin, the world’s largest and most influential travel trade event. This partnership is set to make waves in the global tourism industry, as Angola will serve as the official host nation for ITB Berlin’s landmark 60th anniversary in 2026. This collaboration promises to shine a spotlight on Angola’s vast potential as a travel destination, as well as its rich cultural heritage and diverse landscapes.

The announcement of this significant partnership was made today by Angola’s Ministry of Tourism in conjunction with ITB Berlin. This collaboration will be highlighted during the 2026 edition of the event, which will take place from March 3 to March 5, 2026, at the Berlin Exhibition Grounds. As the designated host nation, Angola will play a prominent role in showcasing its tourism offerings, providing a unique opportunity for international stakeholders, including travel professionals, tour operators, media, and investors, to explore the many opportunities the country has to offer.

The formal agreement between Angola and ITB Berlin was signed today in a special ceremony. The signing was conducted by Márcio de Jesus Lopes Daniel, Angola’s Minister of Tourism, and Dirk Hoffmann, the Chief Operating Officer (COO) of Messe Berlin, the organizing body behind ITB Berlin. The event was attended by key figures from both the Angolan government and Messe Berlin, marking the beginning of what promises to be an exciting and mutually beneficial collaboration.

Angola’s participation as the host nation for ITB Berlin 2026 is a pivotal moment for the country’s tourism sector, which has been growing steadily over recent years. The Angolan government has been focusing on developing the tourism industry as a vital part of its economic diversification strategy. The country’s pristine beaches, expansive national parks, vibrant culture, and historic landmarks make it an attractive destination for international tourists seeking unique and off-the-beaten-path experiences. From the stunning landscapes of the Namibe Desert to the wildlife-rich Luanda Island, Angola offers a wide range of opportunities for eco-tourism, adventure tourism, and cultural exploration.

The decision to partner with ITB Berlin also underscores Angola’s commitment to promoting its tourism potential on the global stage. By being at the center of the travel industry’s most significant event, Angola aims to boost its visibility and attract greater international interest in its tourism sector. It is an important step towards attracting foreign investment, building partnerships, and increasing the flow of international visitors to the country.

ITB Berlin, as the premier event in the travel trade industry, serves as a platform for networking, business development, and knowledge exchange. For Angola, this collaboration represents an invaluable opportunity to establish itself as a competitive and attractive destination in the global tourism market. By working closely with industry professionals and media outlets, Angola hopes to position itself as a key player in Africa’s tourism landscape.

In the coming months, preparations for Angola’s participation in ITB Berlin 2026 will intensify, with the Ministry of Tourism and Messe Berlin working together to create a compelling presence for the country at the event. Angola’s participation will not only focus on promoting its natural beauty and cultural heritage but also on showcasing its hospitality, infrastructure, and investment opportunities in the tourism sector.

As Angola prepares to take center stage at ITB Berlin 2026, the country’s tourism industry stands poised to benefit from the increased exposure and partnerships that will stem from this historic collaboration. With its commitment to sustainable development and enhancing the tourism experience, Angola is setting itself up for a bright future in the global travel market. The 60th anniversary of ITB Berlin will undoubtedly be a defining moment in the nation’s tourism journey, and the world will be watching closely as Angola takes its place among the most exciting emerging destinations in Africa and beyond.

“We are delighted that Angola is the official host country of ITB Berlin 2026. This partnership offers a unique opportunity to showcase the country’s diversity, culture and natural beauty on one of the world’s most important platforms“, saidMárcio de Jesus Lopes Daniel, Minister of Tourism of the Republic of Angola. “With our new brand identity ‘Visit Angola – The Rhythm of Life‘ we want to show how vibrant, diverse and authentic our tourism products are and invite the international travel industry to experience the rhythm of Angola with all their senses.“

“With its new brand identity and slogan ‘The Rhythm of Life’, Angola is sending a strong signal on the international tourism stage. It is a special honour for us to welcome this multifaceted country as the official host country for the sixtieth anniversary of ITB Berlin”, saidDirk Hoffmann, COO of Messe Berlin. “The partnership once again highlights ITB Berlin’s role as a platform that supports destinations in making their tourism potential visible on the world stage.“

“It is a great pleasure and honour to present Angola as the host country on the major tourism platform that is ITB Berlin,” said Julia Kleber, CEO of the Kleber Group and official representative of the Angola Tourism Board. “Angola inspires with its fascinating contrast of wild coasts, impressive desert landscapes, majestic waterfalls and ancient rock formations. Our country embodies the spirit of The Rhythm of Life – full of energy, diversity and warmth. We are proud to represent Angola as the official Tourism Board and to raise its profile as a new, authentic destination in international tourism.“

Angola to be the Official Host Country at ITB Berlin 2026

Angola, with its untouched national parks, breathtaking waterfalls, vast deserts, and endless coastal stretches, remains one of Africa’s most hidden gems. The country boasts a rich tapestry of cultural diversity, vibrant culinary traditions, and a dynamic music and dance scene, offering an extraordinary experience for travelers.

As the official host of ITB Berlin 2026, Angola will showcase an exciting range of events and presentations from March 3 to March 5, 2026. The celebrations will commence with an opening gala on March 2 at CityCube Berlin, where Angola will ceremoniously kick off the event.

Angola will take the spotlight as the official host nation for ITB Berlin’s 60th anniversary in 2026, marking a historic moment for both the event and global tourism. As the first African country to hold this honor, Angola’s rich culture and growing tourism potential will be showcased, highlighting Africa’s key role in shaping the future of travel.

In 2026, ITB Berlin will mark its 60th anniversary. Since its inception in 1966, it has evolved into the world’s premier travel trade event. The ITB brand now extends beyond Berlin to include ITB Asia, ITB China, ITB India, and, from 2026, ITB Americas. This milestone will highlight the journey and future of the global travel industry.

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